Associate Product Manager

Summary about this job

Detail information about job Associate Product Manager. Terms and conditions vacancy

About the business

Astellas Pharma Inc. is a global pharmaceutical company with a simple vision – to produce exceptional medicines that change tomorrow for patients in need. Headquartered in Tokyo, Astellas was founded in 2005 through the merger of Yamanouchi and Fujisawa, bringing together nearly two centuries of collective experience in producing pharmaceutical drugs. We combine the deep expertise brought by this long heritage with the forward-thinking outlook of a young company. At the heart of that outlook is the patient.

Now, Astellas employs more than 17,500 people globally and is a world leader in the development of innovative new medicines. With our ethos of CHANGING TOMORROW, Astellas is committed to exploring therapeutic areas in which there is a vital need for treatments that improve and lengthen patients' lives. We're not in the business of making 'me too' medicines. We strive to develop therapies that are first-in-class and best-in-class. Treatments that offer patients and their doctors genuinely new options for improving care.

About the role

Marketing Support

• Under direction of the Oncology Senior Product Manager & Urology Product Manager, participate in the development of marketing objectives, strategies, advertising and promotional programmes
• Liaise with internal Marketing support colleagues and Medical colleagues – building sense of teamwork and mutual co-operation
• Active participation in, and contribution to, relevant brand teams
• Co-ordinate and act as key contact for TBMs for technical marketing or material information and needs
• Drive effective communication & correspondence with external customers
• Work with Marketing Leads and Meeting & Event Coordinator to plan, organise & conduct national Oncology & Urology meetings
• Conduct literature reviews and collection
• Develop and coordinate delivery of sales conference materials

Sales Support

• Interact regularly with, and keep informed on needs of, the Oncology and PCU TBMs
• Participate in the planning of sales promotion and advertising for assigned products
• Work with the Analytics team to contribute to, and gain understanding of, market trends and sales potential for use in sales forecasts and planning
• Evaluate the effectiveness of promotion and advertising programmes, using set guidelines, and make recommendations for improvements or changes as necessary

• Identify different types of customer contact needs to generate sales – e.g. face to face selling time vs direct marketing campaigns
• With Senior Managers, build, manage and maintain strong relationships with key customers
• Contribute to optimising customer database
• Manage assigned key programs as directed by Senior / Product Managers
• Review complaints and suggestions relating to assigned products
• Ensure all business activities comply with relevant Acts, legal demands and ethical standards

Strategic and Business Marketing Plan Implementation

• Develop a sound understanding of strategic business plan goals
• Obtain prior approval for any recommendations and changes by presenting rationale
• Develop recommendations for implementation of strategies to present to Senior / Product Manager
• As / when directed by Senior / Product Manager, liaise with relevant Advertising agencies to develop medical writing or image creation for marketing materials
• Develop preliminary advertising and promotional spend estimates for approval by Senior / Product Manager
• Proactively liaise with representatives throughout material development cycle to ensure relevance and feasibility of application

Skills and experience

• Marketing / Science Undergraduate Qualifications, Post Graduate studies desirable
• 4 plus years' industry experience
• Strong verbal and written communication skills and ability to build strong relationships with internal and external stakeholders.