Digital Marketing Analyst
A leading Australian Brand is looking for an experienced digital analyst to join their ambitious and expanding team.
Summary about this job
Analysis & Reporting
Company: Bluefin Resources Pty Limited
Location: Sydney
Work type: Full Time
Salary: Competitive package
Phone: +61-2-8346-3713
Fax: +61-3-2424-1645
E-mail: n\a
Site: n\a
Detail information about job Digital Marketing Analyst. Terms and conditions vacancy
A leading Australian Brand is looking for an experienced digital analyst to join their ambitious and expanding team. You will take a leading role in digital analytics and data segmentation for the business as well as having a clear understanding of campaign effectiveness. Focusing on customer level data you will observe channel drivers through online trends and behaviours.
Reporting to the Head of Analytics, you will be working with multiple teams and stakeholders to help them achieve the best results from the website using analytics. You will work with and provide expert knowledge to the wider team on the features and implementation, whilst supporting and developing the company’s Analytics and Insights offerings.
Key Responsibilities
- Management of online performance tracking tools with Google Analytics 360
- Increase the commercial performance of all digital marketing activity using web analytics to define user journey improvements
- Recommend tagging strategies and implementation guides for tagging, targeting, A/B testing, multivariate testing, and strategic initiatives
- Analyse and identifying key digital KPIs
- Interpreting data and analysing results using statistical techniques
Key Skills
- Detailed knowledge of Google Analytics 360
- Experience of digital analytics and associated solutions (e.g. Adobe Analytics, Google SiteCatalyst, Google Tag Manager)
- Passion for data and delivering meaningful insight
- Ability to communicate complex data effectively to a variety of audiences via a variety of means
- Highly numerate and analytical mindset
- Highly organised and process-driven
This is an exciting opportunity for an experienced digital analytics professional to be a part of the digital business & ensuring that they have top class analytics across digital platform.
Please apply on-line or for more information contact Marie Thow at Bluefin Resources on 02 9270 2640
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