Digital Marketing and Sales Manager
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An exciting opportunity for a Digital Marketing and Sales Manager role to join Rollie Nation Melbourne team.
Summary about this job
Management
Company: Rollie Nation Pty Ltd
Location: Melbourne
Work type: Full Time
Salary: $55,000 - $70,000 (depends on experience)
Phone: +61-2-2067-9524
Fax: +61-8-8675-7345
E-mail: n\a
Site: n\a
Detail information about job Digital Marketing and Sales Manager. Terms and conditions vacancy
About us
Rollie Nation is an exciting Melbourne based business that designs and sells some of the world's most comfortable shoes!
The Role
The Digital Marketing and Sales Manager will be responsible for the continued growth of Rollie's online business in Australia and New Zealand. This will include, but is not limited to:
- Developing and maintaining a rolling 12-month marketing, advertising and promotional calendar for the online business
- Working with Rollie's Sales Manager, Brand Manager and Wholesale Manager to plan and execute events (such as pop-up stores) to drive sales across all business channels.
- Work with Rollie's Brand Manager and Graphic Designer to design online content and marketing and advertising material.
- Analyse sales data to identify emerging product trends
- Liaise with sales agents and industry contacts to forecast product development and work with product Designer to satisfy upcoming demand
- Work with Finance team to develop sales budgets and then achieve these
- Use website analytics and market research to identify future growth opportunities
- Forecast required inventory levels to meet sales budgets
- Ensure continuous operation of Rollie's ecommerce platform, including liaising with third parties to oversee any design or corrective work, as required
- Report to General Manager on achievement of budgets, as well as profitability of various marketing and advertising initiatives
Job status and location
- The Digital Marketing and Sales Manager is a full-time role
- The role is based at Rollie's Head Office located in Southbank, Melbourne.
Reporting
The Digital Marketing and Sales Manager reports to Rollie Nation's General Manager.
Criteria
- Experience in footwear or other apparel industries with large seasonal variation
- Proven history of developing and maintaining 12-month promotional calendar and budget
- Experience in inventory forecasting and replenishment
- Proven ability to understand and explain financial metrics of online business and business activity (e.g. profitability of sales/promotional initiatives, impact on margin of various activities, etc)
- Strong analytical skills
- Strong understanding of website design and ability to liaise with technical professionals
- Extensive experience with Google Analytics essential
- Experience with implementing APIs with third parties
- Experience with the following platforms/software packages is not essential, but strongly preferred:
- BigCommerce
- Apparel Magic
- Google Suite (Google analytics, Ad Words, Shopping, Search Console)
- Facebook Business Manager
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