AO5 Digital Marketing Manager

Summary about this job

Detail information about job AO5 Digital Marketing Manager. Terms and conditions vacancy

AO5 Digital Marketing Manager

• Immediate start, 12-month contract
• Brisbane City (50%) & Gold Coast (50%) location
• Circa $52.25/hour + 9.5% super, as a PAYG agency contractor

Working within a government department within the Digital Marketing space. You will be responsible to manage the digital marketing strategies and campaigns.
The role will require the ability to manage creative agencies and other agencies used to develop, build and implement digital campaigns.
Your responsibilities will include but are not limited to:

• Leading the development and execution of the digital media plans based on the new brand and messaging objectives and campaign goal
• Communicate and collaborate on the activation of these campaigns across all required channels (Facebook, Instagram, Youtube, Twitter, Linked In) with support from the marketing team and digital agency, as well as the website developer and other agencies
• Setting campaign goals, overseeing traffic and troubleshooting of campaigns and reporting on outcomes
• Collaborate closely with others to drive a cohesive, unified voice, integrated campaigns where possible resulting in best possible campaign outcomes.
• Provide creative best practices, feedback and solutions to drive high-performing campaigns
• A content audit for the project to ensure the best campaigns are in market, with the right message to the right audience with maximum return on investment

The Digital Marketing Manager has significant experience in achieving success in web and digital related projects within large and complex organisations, preferably working in the education, government or not-for-profit sectors.
Essential:

• At least 5 years’ experience in digital marketing management including direct marketing
• Tertiary qualifications in a marketing position, with particular focus on digital channels.
• Display a high degree of leadership with a proven record of success in delivering strategic digital marketing objectives and deliverables in a corporate environment.
• Experience in developing strategic plans, communication plans, quality controls, feedback mechanisms and project schedules.
• Experience in managing budget allocations including raising Purchase Orders (PO), budget schedules and expense recording.
• Proven record in producing reports on web analytics, direct marketing, feedback surveys, social media and marketing dashboards.
• Demonstrated knowledge of data-driven marketing methods including marketing attribution methods, split-testing and user targeting.
• Experience in integrating digital marketing into multi-channel marketing campaigns, including SEM, SEO, SMA and other digital activities.
• Demonstrated experience with taking ownership and management of content within Content Management Systems (CMS)
• Demonstrated experience with integrating digital marketing opportunities with Customer Relationship Management (CRM) systems
• Proven understanding and demonstrated marketing success in the areas of emerging channels such as Social Media and Mobile Devices.
• Demonstrated experience in leading project workgroups and managing stakeholders to develop strategies and outcomes
• Demonstrated ability to work to deadlines, work on a variety of jobs simultaneously
• Experience in collaboratively working in teams and managing and mentoring a team of staff
• Experience in collaboratively selecting and engaging service suppliers and basic technology procurement
• Demonstrated high level interpersonal skills, including consultation, public speaking, stakeholder negotiation, problem solving and effective communication with staff and external vendors
• Experience in hiring and building a high-performing team

Technical Criteria:

• Google Analytics, Adwords, Tag Manager, Website Optimiser, Search Console
• Facebook Insights, Hootsuite & iPerceptions 4Q or similar
• Microsoft Office

If, you meet the requirements above for this role, and would like to apply, please submit a copy of your current resume in WORD format via the link.

To obtain further information, please contact Alana Hunter on (07) 3230 0026 for a confidential discussion.

Please note, due to the high volume of applications, only candidates who are shortlisted for this role will be contacted.

We would like to thank you for your time in applying for this role.