Senior Digital Producer

Summary about this job

Detail information about job Senior Digital Producer. Terms and conditions vacancy

Seven West Media is looking for a driven, dynamic and experienced Senior Digital Producer.

This is a management role responsible for leading our digital editorial team to growing digital audiences and engagement. This includes content for all Seven West Media WA's digital assets across web, native mobile applications and social - leveraging existing digital news brands associated with The West Australian, PerthNow and The Sunday Times,  and Channel Seven Perth, as well developing new brands targeting a broad national and international audience. 

The Senior Digital Producer must have excellent news judgment and attention to detail, combined with a strong sense of urgency and thorough grasp of virality and social content distribution. The Senior Digital Producer will drive on-site and social audiences and work with our video team to create compelling stories across all digital media. The role will regularly require the management of breaking news events outside of traditional office hours, often on evenings or weekends. The role will also require managing the distribution of branded content from our advertisers.

The Senior Digital Producer must have a minimum of five years digital publishing experience and strong track record leading a team in a fast-paced news environment. The Senior Digital Producer must be obsessed with how SWM's digital storytelling evolves and how this content is shared across our digital network and all social channels. Experience with SEO and SEM is desirable.

Main responsibilities and duties:

• Lead the digital editorial team to establish SWM (WA) as one of Australia's leading publishers.
  
  
• Set the digital editorial agenda by ensuring breaking news is published quickly and accurately regardless of what time of day significant news events occur, as well as tracking social trends and directing the editorial team to produce content to capitalise on these trends.
  
  
• Work alongside our video team to ensure video is central to our storytelling.
  
  
• Distribute content to all social media channels, with a particular focus on Facebook.
  
  
• Ensure analytics play a central role in editorial direction and optimising storytelling and audience engagement and acquisition.
  
  
• Social media training to ensure the all editorial staff across digital, print and TV are leveraging their social accounts to drive audiences.
  
  
• Contribute to the development of brands targeting a national audience beyond news, with a particular focus on short-form video.
  
  
• Develop and implement a company-wide communications plan to ensure all SWM (WA) staff are aware of our digital performance.
  
  
• Liaise with the wider digital team to ensure editorial’s requirements are met in all future tech development.
  
  
• Contribute to digital and newspaper content including writing stories, headlines, picture captions and videos.