Campaign Analyst

Summary about this job

Detail information about job Campaign Analyst. Terms and conditions vacancy

• Immediate Start
• $600 plus Super per day
• Leading Financial Institute

Campaign Analyst

Campaign Analyst required to join this leading Financial Institute for an initial 6-month contract. You will provide customer insights and deliver marketing campaigns, focusing on Group Consumer Products.

• Extracting, manipulating & analysing data for campaigns using Teradata SQL or SAS, together with running in-house campaign management tools
• Develop a detailed understanding of the organisations databases, data structures and core analytical procedures.
• Develop a high level of skill in the core software packages required to perform analysis.
• The use of payment solutions such as Payments Plus, ability to be able to deliver data into required formats.
• Share relevant knowledge with others to encourage any mutual benefit across the team.
• Present Optimisation results back to all stakeholders of the campaign, outlining key findings and suggestions for improvement.
• Develop and present new options or opportunities for clients to leverage the data and capabilities of Data Analytics.
• Suggest/Make improvements through greater standardisation, speed, simplicity or automation of Analysis/Data or Campaign processes.
• Demonstrate an understanding of client business objectives, recommending new or improved solutions based on client needs.
• Completing and securing stakeholder sign-off for campaign data briefs
• Performing 'QA' for team analysts
• Maintaining documentation & contributing to the existing knowledge and process library documentation
• Providing analytical support to other team members

Specialty Programs:

• Advanced SQL (Essential)
• Experience with large scale RBDMS (Teradata preferred)
• Experience with campaign management software (SAS MA/MO Teradata)
• Proficiency in most MS Applications
• Experience in using Payments Plus would be highly advantageous
• R/Python Programming experience highly desirable

Extensive Knowledge of:

• Experience in Direct Marketing or Lead Management and customer targeting (a MUST have)
• Prior experience in the development and delivery of data driven direct Marketing campaigns
• Customer contact management principles
• Extensive knowledge of various analytics and problem-solving techniques
• Statistical analysis skills

Business Knowledge:

• In-depth knowledge of the Banking & Finance Industry and experience of marketing data (a MUST have)
• Marketing processes and procedures including marketing and data briefs
• Database marketing principles and practices

Qualification:

• Degree in relevant area such as IT, Maths, Statistics, Econometrics, Marketing Information Systems or Finance
• 1 to 3 years’ experience in a campaign role