Digital Personalisation & Optimisation Specialist
Unique opportunity to join our newly formed digital optimisation team! Identify opportunities for personalisation, plan what audiences see and when!
Summary about this job
Other
Company: Origin
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-8-7716-9908
Fax: +61-2-6774-8301
E-mail: n\a
Site: n\a
Detail information about job Digital Personalisation & Optimisation Specialist. Terms and conditions vacancy
- Make a big impact in a role you're passionate about!
- Join our newly formed digital optimisation team
- Central Melbourne CBD location and competitive salary package
- Make a big impact in a role you're passionate about!
- Join our newly formed digital optimisation team
- Central Melbourne CBD location and competitive salary package
- Application close date: 30th July 2018
Origin - Australia's Leading Integrated Energy Company
Energy literally powers the lives of people across Australia every single day. Not just that, energy is going through a revolution in the way it's made, distributed and sold, with solar, batteries and new technologies together creating transformative opportunities. There's never been a more exciting time to join Origin and help shape the future of energy.
Origin is an amazing place to work. It's a great size - big enough to have serious resources to invest, but small enough to not get lost in the crowd. We have flexible working arrangements and heaps of perks like table tennis, fresh fruit, office HIIT classes, and the list goes on. Plus, we're a leader in sustainability and health and safety. With a highly engaged digital team, we're a pretty great bunch
This is a unique opportunity to join our newly formed digital optimisation team based in Melbourne!
By identifying opportunities to create placements across digital assets, and prioritising these against commercial and customer impact, you will be maximising conversions for sales and service journeys.
It's all about customised, personalised content!
How will you do this?
- Planning and documenting which audiences will see what and when
- Governance and oversight of placements and personalisation across our digital assets
- Coordination of end to end delivery - identifying the opportunity, overseeing design/dev/copy production where needed, result analysis, implementation, ongoing content maintenance
- Contributing to the personalisation strategy and initiatives
- Leveraging A/B testing to make data driven improvements Maintaining the personalisation roadmap Being hands-on in the tools for setting up placements, applying audiences and customised content
- Reporting and socialising results from A/B testing personalisation initiatives and always-on placements
- Working closely with Marketing, Analytics and Experience Design teams to collaborate on optimal experiences
You'll need to be passionate and experienced in working on personalised customer journeys, next best action solutions or customising content by segment.
You'll be liaising with plenty of great people and teams, so you'll need to have excellent stakeholder management skills as well as the ability to influence and build relationships.
You will also have:
- Adobe (or similar) experience with tools such as Target, AEM, Analytics and Audience Manager
- Proficient technical understanding of how onsite personalisation can be applied
- Understanding of user experience best practice and customer empathy
- Knowledge of automation tools and techniques
- Methodical with strong attention to detail
- Strong stakeholder management - ability to negotiate and influence
- Analytical - ability to use data to prioritise what to do next and report on results
- Project management experience - must see through ideation from concept to production
We embrace the diversity of our people and flexible working arrangements to ensure our workforce is representative of the communities that we serve.
Aboriginal and Torres Strait Islander Peoples are encouraged to apply.
Make an impact on Australia's energy future
If dynamic and challenging career opportunities and workplace flexibility are important to you, go with the employer that thinks differently.
For more information contact Maggie Partsi on (03) 8627 9364
Job Requisition ID: 66681