Conversion Rate Optimisation (CRO) Specialist
Conversion Rate Optimisation Specialist (CRO) to work for a fast growing digital agency in the CBD. Tier one brands and great work culture.
Summary about this job
Web & Interaction Design
Company: Motion Recruitment
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-3-8234-3874
Fax: +61-3-9089-6929
E-mail: n\a
Site: n\a
Detail information about job Conversion Rate Optimisation (CRO) Specialist. Terms and conditions vacancy
- Career Progression
- Awesome agency culture
- Opportunity to work with tier one brands
A fast growing marketing agency is on the look out for a data-driven Marketing Analyst to play a key role in the development of campaigns and website content. This is a great opportunity for someone with a passion for marketing and a background in Conversion Rate Optimisation to develop their analytical, project management, and marketing strategy skills.
Responsibilities:
- Drive web analytics strategy across a collection of programs and associated web properties, including inbound marketing sites, demand generation landing pages, and mini sites.
- Ownership and responsibility for successful execution of top tier client projects.
- Leverage web analytics data to derive actionable insights about site experience and web users.
- Lead all conversion rate optimisation tests for a collection of programs, interfacing with key stakeholders on the demand generation, brand marketing, creative, production, and technology teams.
- Build and execute regular audits of website data quality and data collection consistency.
Requirements:
- Proven experience in Conversion Rate Optimisation. (Experience within an Agency a plus but not a must)
- A deep understanding of conversion/persuasion best practices and the ability to apply this to key projects.
- Advanced understand and hands on experience in Web Analytics such as Google Analytics or Adobe Omniture.
- Familiarity with CRO testing tools.
- Broad knowledge of digital marketing concepts.
- strong communication skills and ability to liaise with internal and external stakeholders of the company.
This role provides a CRO Specialist the opportunity to work on top tier brands in a fun, fast paced and vibrant community of marketing enthusiasts. You will be liaising directly with the client and collaborating with a variety of teams across the company.