Trade Marketing Activator
As we head into our 10th year of operations our master plan of global domination is well and truly underway, we’re just missing a key component – you!
Summary about this job
Trade Marketing
Company: 4 Pines Brewing Company
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-2-1076-1855
Fax: +61-8-5567-6411
E-mail: n\a
Site: n\a
Detail information about job Trade Marketing Activator. Terms and conditions vacancy
- New role with that you can make your own
- Northern Beaches based HQ
- Growing company with opportunity for development
Trade Marketing Activator
You’ll be the glue working alongside the 4 Pines Sales & Marketing team and key stakeholders across all sales channels to execute activity in major customer groups cascading down to all the 4 Pines frothers out there.
We heard you have no fear in learning something new every day and being a part of a hands on, fast paced environment with a motley crew of passionate and fun-loving staff. In addition to this, we already know that you have eyes like a hawk for all those little details and can juggle fire-sticks, chainsaws and a squid while still hitting your deadlines.
US:
4 Pines was born over a decade ago from a casual conversation between a father and son, post surf, who simply wanted an exceptional beer and options were limited. Fast-forward to today from our first little Brew Pub in Manly our beers are available nationally and going from strength to strength. We’ve entered exciting new territory and have become part of the ABI network of breweries to sky rocket out trajectory into the beer hall of fame.
THE ROLE:
You will be expected to lead the development and activation of effective above and below the line solutions; provide timely communication of all activity to relevant stakeholders; provide marketing support to the 4 Pines sales team; manage relevant marketing assets and collateral; and ensure NPD materials are ready for sales launch.
TASKS & RESPONSIBILITIES:
- Creation, development and management of below the line activity
- Prioritise and execute BTL within 4 Pines customer base
- Assist to build BTL annual plan with all verticals and align and initiate national activity
- Equip sales team with necessary materials for success in trade
- Communication of the plan via relevant communication forums
- Summarise customer activity plans and relay information to sales and marketing team highlighting key points in a digestible and timely fashion
- Brief sales teams on content and rationale of activations.
- Organising the dispatch of marketing collateral to sales team in line with promotions calendar
- Manage bespoke POS requests from sales team for in-venue activations
- Drive trade marketing input into sales team
- Align with 4 Pines State Managers to implement activations in the on-premise and independent retail channels
- Provide analytical support for sales team for marketing activations and share reviews/key learnings from customer specific activations
- Manage 4 Pines POS inventory, Web to Print and Tap Support assets
- System owner of Web to Print, Brand Link and Tap Support to ensure management and sight over all assets
- Provide marketing support for the sales team for systems as required
YOU:
- Pragmatic approach to problem solving and troubleshooting
- Strong communication and interpersonal skills (including delivering articulate presentations)
- Friendly, positive and approachable attitude with the ability to build tight relationships in a consultative approach
- Good banter and up for a challenge
- Deadline driven and action orientated
- Lover of all things beer
- Previous experience working in sales/marketing (extra brownie points for trade or customer marketing functions)
JOB BENEFITS & PERKS:
- Enviable company culture and sociable team across all departments
- On-going training and development opportunities
- Employee discounts on food and beverage
- 1 for the Community (charitable donations & volunteering opportunities)
- Environmentally conscious business (we're a B-Corp!)
- Some interstate traveling may be required
We're looking for like-minded people who are passionate about what they do, love good beer and aren't afraid of working hard and having some laughs along the way - we take what we do seriously, but not ourselves! If you have some mad skills and reckon you could have a good crack at taking ownership over this role we’d love to hear from you.
Applications close on July 13th - please upload resume and cover letter and tell us one fun fact about yourself