Senior Manager, Field Marketing ANZ
Develop and manage Citrix’s marketing program planning, execution, measurement and analysis to support the achievement of the revenue targets.
Summary about this job
Management
Company: Citrix Systems Singapore Pte Ltd
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-3-1274-5189
Fax: +61-7-9789-8398
E-mail: n\a
Site: n\a
Detail information about job Senior Manager, Field Marketing ANZ. Terms and conditions vacancy
About the business
Citrix (NASDAQ:CTXS) is leading the transition to software-defining the workplace, uniting virtualization, mobility management, networking and SaaS solutions to enable new ways for businesses and people to work better. Citrix solutions power business mobility through secure, mobile workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud. With annual revenue in 2014 of $3.14 billion, Citrix solutions are in use at more than 400,000 organizations and by over 100 million users globally. Learn more at www.citrix.com.
About the role
What are you expected to do:
- Define market requirements and marketing opportunity in ANZ in order to develop, localize and implement marketing strategies and programs to drive business growth
- Develop awareness of Citrix, working in conjunction with our PR lead and leverage customer intelligence via data analytics for better campaign impact and targeting
- Lead marketing effort for lead generation for ANZ in collaboration with digital marketing, demand-generation and demand management teams in APJ to drive net new marketing sourced opportunities and wins with field and channel sales teams
- Develop and leverage key customer wins via case studies
- Collaborate with Citrix channel sales team and leverage Strategic Alliance relationship with key channel partners and industry associations (where appropriate) through joint marketing activities
- Collaborate with sales and sales engineering team to drive more qualified demo, trials and PoC/EBCs for pipeline generation
- Support sales in large account opportunities with marketing initiatives including account based marketing to build sphere of influence as well as help accelerate opportunities
Skills and experience
What do you know:
- An understanding and ability to fulfill all basic marketing functions including marketing and communications, demand generation, marketing programs, research and analysis
- A minimum of twelve years of marketing experience or equivalent in ANZ
- An understanding of general IT industry trends, issues and concepts
- Effective verbal and written communications skills
- Excellent presentation skills
- Ability to effectively work with a variety of organizations, management levels, cultures, and personalities
- Knowledge of Microsoft Office and web-based tools including SFDC, Marketo, Tableau etc
- BBA/BS degree required or equivalent experience
What do you have:
- 8+ years relevant experience in B2B IT marketing, managing campaigns, projects and budgets
- Previous experience selling and/or marketing Citrix products and services is desired, but not required
- Prior working experience in software, virtualization and/or cloud vendor companies preferred
- Understanding of or experience in selling/marketing Microsoft software product solutions