Marketing & eCommerce Manager – Online Retail Innovator

Summary about this job

Detail information about job Marketing & eCommerce Manager – Online Retail Innovator. Terms and conditions vacancy

Do you have the desire to discover, invent and create new marketing activities & processes that drive success?  This is an opportunity to make your mark as Marketing & eCommerce Manager for one of Australia’s most exciting omnichannel retailers in the technology/lifestyle category.

About our client

Our client is proudly Australian and has been supplying service excellence as a speciality retailer to avid DIY enthusiasts and professionals for almost a decade.  They pride themselves on their passion and having a relentless pursuit of driving better results for their customers, stakeholders and the industry. With an exceptional reputation for delivering service excellence to a mix of retail, trade and online customers, they are seeking the experience of a Marketing & eCommerce Manager to drive growth and customer experience through best practice digital execution.

Primary Objective of role

The mandate for the Marketing & eCommerce Manager is to build strong awareness, engagement and activation by the consumer, critical to strengthen and grow their brand and achieve business goals.  These marketing activities will influence customers to choose their products over those of competitors.

The Marketing & eCommerce Manager will lead a small marketing team with overall responsibility for planning and implementation of brand, consumer, professional, digital and social marketing programs. 

Key responsibilities will be Lead Generation, Reputation Management, Campaign & Communication Management, Brand Management and People & Culture.

• Develop and execute Trade Marketing programs to build revenues and strengthen relationships with B2B & B2C channels – product promotions and launches, recognition and rewards, trade shows and events, and trade advertising
• Consumer Marketing programs and activities to engage and activate consumers for all categories and retail store locations, and to build brand share and revenue growth
• eCommerce and Digital Marketing as integral components to their online and in-store support and revenue growth
• Influencer marketing and social media strategy, to increase consumer awareness and engagement
• Brand growth through PR to maintain and grow the profile of their brand and suppliers through press, influencer and social media activity

• Ensures strong brand image and representation, and that programs are implemented to support brand, business and revenue growth and consistency
• Collaborates with Sales, Education and Retail departments to ensure consistency in goals, programs and tools, and clear and consistent messaging and communication across all internal teams and relevant audiences
• Continuously assess and analyse campaign and promotional effectiveness, what is working and not working with a test and learn methodology

The Ideal candidate will have Multidisciplinary Content Creation skills, a strong Marketing Acumen, Digital Fluency and be Creative & Innovative.

• Tertiary qualifications in Marketing, Communications, Design, Business or similar discipline
• Minimum 3 years marketing experience in a senior role within an online/ecommerce/retail environment
• Experience managing large projects or integrated marketing campaigns
• A strong technical grounding in digital strategy and execution including SEM, SEO and E-Commerce, demonstrating a focus on the customer experience and customer relationship management
• Working knowledge of the Adobe Creative Suite, with a focus on Photoshop, InDesign, Premiere Pro.

What's on Offer

A competitive salary package with a great office location will be offered to the successful candidate.