Senior PR Account Manager

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Senior PR Account Manager at The Cru - a food, travel, lifestyle specialist agency

Summary about this job

Public Relations & Corporate Affairs

Company: The Cru

Location: Sydney

Work type: Full Time

Salary: n\a

Phone: +61-7-7459-5512

Fax: +61-2-4592-5601

E-mail: n\a

Site:

Detail information about job Senior PR Account Manager. Terms and conditions vacancy

About the business

The Cru are brand specialists dedicated to sharing the stories of visionaries across restaurants, food and beverage, destinations and lifestyle.

We stick to our core capabilities and leverage a deep understanding of our industry to deliver across all aspects of the communications and marketing spectrum. We are proud of our recognition in the industry: twice nominated for the CommsCon Boutique Agency of the Year Award (2016 and 2017) and7 winners of the mUmbrella CommsCon Award for Best PR-led Event or Activation 2017 and 2018 winners of the mUmbrella CommsCon Award for Best Brand Partnership. 

Our clients love us for our honesty, focus and strategic thinking, and new clients seek us out accordingly. They include Tourism Australia, noma, Biota, Matt Moran's restaurants in the Solotel group (Chiswick, Aria and Barangaroo House), Nespresso, Jock Zonfrillo, Bentley Restaurant Group, Automata, QIC, Belles Hot Chicken, Lake House and Margaret River Gourmet Escape.

Our team members are renowned for being the most passionate experts in their field, hailing from diverse backgrounds and disciplines across the entire communications and marketing mix. Although grounded in PR, our business has expanded to offer our clients expertise in marketing, events, social media, publishing, sponsorships and partnerships.

About the role

You are proactive and highly self-motivated with a desire to embrace new ways of communicating. You are approachable, supportive of team members and passionate about telling clients' stories to the media and influencers who matter.

You are creative and dynamic with a minimum of five years of experience in public relations and communications.  Ideally you are someone with a strong track record in food/lifestyle, media relations, writing, social media, account management and program development.

You will develop and implement PR strategies that ensure competitive advantage, and commercial success, whilst aligning with our heritage of delivering creative brilliance and seamless delivery.

Upholding the values and integrity that The Cru delivers to each and every client, you will be delivering to campaign requirements, and drive their outcomes on time, and on budget.

You will draw on consumer intel and corresponding communications intelligence, with a strong understanding of digital capability and the role it plays in telling brand stories. You will drive it home with a robust PR strategy to deliver against the brand's key messaging, communicating the requirements of the brand and ensuring symbiosis between the two divisions.

As Senior Account Manager you will manage up to six client campaigns at any one time, working collaboratively with the other members of our team, reporting into the PR Client Services Director.

You will enjoy professional growth and career progression in a business which will support you through mentoring and training courses wherever possible and relevant.

You'll be a member of our family, bring your all to each day, and enjoy the culture of a fun, growing team who share in the passion (and the spoils!), of the lifestyle brands who we are privileged to work with on a daily basis.

Skills and experience

  • Demonstrable experience in the development of PR and marketing strategies.
  • Proven track record of exceptional client management.
  • In-depth knowledge of the Australian media landscape including influencers and ideally an understanding of the international scene too.
  • Highly motivated and driven to exceed expectations.
  • Outstanding verbal and written communication skills with the ability to edit the work of others.
  • Experience in pitching stories to media eg. print, broadcast and radio.
  • Experience in managing team members.

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