Digital Marketing Operations Manager

All vacancies of AustraliaMarketing & CommunicationsDigital Marketing Operations Manager

The Digita Marketing Operations Manager will create value by effectively and efficiently managing the digital marketing operations function.

Summary about this job

Digital & Search Marketing

Company: Ultimate Edge Communications

Location: Sydney

Work type: Full Time

Salary: n\a

Phone: +61-2-3036-3991

Fax: +61-3-8125-1691

E-mail: n\a

Site:

Detail information about job Digital Marketing Operations Manager. Terms and conditions vacancy

  • Experience Level – Mid-level
  • Salary commensurate with experience

The Digital Marketing Operations Manager creates value for clients by effectively and efficiently designing, creating, testing, delivering, and measuring the effectiveness of Marketing programs in the Marketing Automation Platform (Marketo) across multiple clients.

This would be an excellent opportunity for someone with existing consulting/agency experience or an in-house marketer with a desire to enter into agency marketing.

Job Responsibilities:

The Digital Marketing Operations Manager drives the strategic and technological approach towards campaign delivery in Marketo with direct responsibility for:

  • Assistance with client workshops to determine theri technica requirements, project scope and budgetary estimates.

  • Hands-on management and administration of the Marketing Automation platform and working as the key subject matter and delivery expert, being the primary campaign builder and deploying them using a best practice methodology.

  • Working with clients to design and develop effective lead generation and customer journey campaigns, including scoring models, lifecycle, lead management and data management processes.

  • Being one of the primary custodians of the clients' data and ensuring effective data collection and maintenance processes are put in place and enforced.

  • Ensuring clients are aware of best practices in email marketing, including privacy and subscription management with a focus on enforcement of processes to ensure legal compliance.

  • Working closely with the creative and media teams within the agency to design and deliver marketing automation campaigns for clients on time and on budget.

  • Ensuring a closed loop process by measuring marketing program results against pre-defined client goals, reporting these results to agency management and the clients.

Skills:

  • Excellent written and verbal communication skills (these will be tested prior to employment)

  • Ability to translate highly technical concepts so business managers and non-technical stakeholders can understand

  • 2+ years experience in a marketing automation platform (Marketo HIGHLY preferred) or as a minimum, an enterprise-grade email marketing platform

  • 5+ years in either an in-house marketing or agency/consulting role

  • Ability to collect, collate and manage data

  • Ability to interpret data and work with business analytics

  • Ability to work independently as part of a collaborative team

  • Ability to manage time and project stakeholders (both internal and external) effectively

  • Experience with budgets and marketing planning

Your can be a marketer with a multi-faceted skill set and from a variety of marketing-related or business background.

You must be passionate about technology and data in marketing, capable of speaking the language of business and strategic deliverables with the ability to analyse and report on results effectively.

It is highly desirable if you have some transferable skills, knowledge and interests in complementary areas such as CRM, social media, data analysis, website management, digital management, or email marketing.

If you think you have what it takes to take on this exciting role please apply with a cover letter telling us why you would be a perfect fit for the role and why we should hire you and not other qualified candidates. We're looking for people who are special and 'stand out'.

About Ultimate Edge Communications

We’re a forward-thinking communications agency. We offer services across media, creative and marketing automation - so you will never be bored. To find out more, Google us!

 

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