Assistant Direct Marketing Manager BIG W - WooliesX

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Assistant Direct Marketing Manager BIG W - WooliesX | Bella Vista / Surry Hills About Us Ready for a challenge? This is an opportunity...

Summary about this job

Direct Marketing & CRM

Company: Woolworths Group

Location: Sydney

Work type: Full Time

Salary: n\a

Phone: +61-2-4452-6816

Fax: +61-2-7918-1900

E-mail: n\a

Site:

Detail information about job Assistant Direct Marketing Manager BIG W - WooliesX. Terms and conditions vacancy

Assistant Direct Marketing Manager BIG W - WooliesX | Bella Vista / Surry Hills

About Us

Ready for a challenge? This is an opportunity to be a part of one of the most exciting retail transformations in Australia. To accelerate further the digital leadership for Woolworths and to create synergies and best practices even further, a brand new WooliesX has been created.

WooliesX combines digital, e-commerce, loyalty, and customer divisions team has been created to meet the changing nature of how customers shop. Through stores, online and apps, WooliesX is focused on making it easy for customers to shop in a way that suits them using one of the most sophisticated personalisation engines in Australia.

About the role

Reporting to the Senior Direct Marketing Manager of BIG W Loyalty and working closely with the Head of BIG W Customer Loyalty, Direct Comms & Targeted Media, this role is responsible for implementing and successfully executing the Below The Line Loyalty Program for BIG W, whilst at the same time utilising & leveraging the expertise within in the WooliesX Rewards team.

The roles key responsibilities are to:

  • ​​​​​Design, implement and manage a successful plan and contact strategy – delivering targeted campaigns and offers, across multiple segments, and a variety of channels, to drive product and category sales.

  • Define and develop marketing strategies that will win in the marketplace through alignment with customer needs as identified via their buying habits and related data.

  • Effective allocation of a proportion of budget and resource to Test & Learn initiatives, which do not impact achievement of annual revenue/performance targets.

  • Ensures that financial goals are met or exceeded, including return on investment.

  • Delivers maximum customer value potential through in-depth understanding of customer needs, competitor activity and leading edge customer response tactics.

  • Insights driven approach - uses insights to identify opportunities to drive incremental customer value.

  • Create a culture of disciplined innovation and continuous improvement.

  • Work to create efficient end-to-end execution processes with the wider Customer Direct team, including effective re-use of base elements, to ensure timely market response capability.

  • Ensure alignment with key stakeholders and functions when building marketing strategies including ensuring category, buying and commercial teams are engaged as required.

To be considered for this role you should have the following

Essential

  • 5+ years experience in Direct / Digital Marketing, Direct Response, CRM, or Data Driven Marketing roles in a retail context.

  • Experience in creating, developing and leading successful strategies and contact plans, in a retail context, to budget.

  • Experience or exposure to Account Management practices and systems.

  • Demonstrable experience in end-to-end implementation and ongoing management of highly successful multi-channel direct marketing campaigns.

  • Experience in loyalty lifecycle management, with proven ability to impact customer value.

  • Proven experience in developing Test & Learn frameworks, and driving conversion rates across multiple channels.

  • Demonstrated experience in working in a fast-paced, intensive and reactive environment

  • Experience in working in complex, multi-stakeholder environments.

  • Well-developed commercial acumen and proven ability to develop accurate business cases and activity plans that met or exceeds revenue/cost hurdles.

  • Understanding of digital advertising principles, including programmatic media buying, paid search and SEO.

  • Strong understanding of customer databases and/or complex data sets, including segmentation, clustering, and predictive modelling.

  • Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc.).

Desirable

  • Experience in specifying and leveraging statistical or computational models to improve campaign performance outcomes.

  • Experience with leading digital marketing platforms such as Salesforce Marketing Cloud, Adobe Marketing Cloud, Marketo etc.

  • Experience in campaign automation and exposure to key principles and solutions.

  • Experience in partnership management and maintenance of joint marketing plans.

  • Experience or exposure to Social Media, and Social Media Management.

  • Experience in executing campaigns across ATL media.

  • Understanding of digital advertising principles, including programmatic media buying, paid search and SEO.

  • Exposure to Mobile first design and customer centric UX.

  • Understanding of print and mail management processes.

 

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