Digital Optimisation Specialist

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Measure, analyse and report campaign performance and use the insights to optimise performance. Amazing location data intelligence Company.

Summary about this job

Digital & Search Marketing

Company: GMT People

Location: Sydney

Work type: Full Time

Salary: Amazing Private Company

Phone: +61-7-7031-9212

Fax: +61-8-2114-7471

E-mail: n\a

Site:

Detail information about job Digital Optimisation Specialist . Terms and conditions vacancy

  • Salesforce/Pardot
  • Digital Marketing with B2B Experience
  • Campaign Performance

CANBERRA PERMANENT POSITION

Are you ready to join a transformational business working at the forefront of location data intelligence

We are seeking a part technologist and part customer evangelist with a track record of success and strong commitment to digital execution and channel growth. 

Through your forward digital thinking, you will evangelise our customer experiences and work with our Business Analyst to measure, analyse and report campaign performance and use the insights to optimise performance.:

To be considered you'll have the following:

Functional Skills

  • Devising strategies to drive online traffic through the company digital channels
  • Tracking customer behaviour and optimising customer journeys and site performance, including the use of testing protocols and procedures, to drive engagement and conversion
  • Developing, managing and reporting on digital marketing campaigns that use a full range of strategies such as paid search, SEO and PPC
  • Partnering with advertising and media specialists to increase marketing results

Desirable Criteria:

  • 5+ years’ experience in digital marketing with B2B experience an advantage
  • Deep understanding of marketing analytics and how to use insights to optimise performance
  • Advanced knowledge of web development and digital marketing technologies
  • Experience using HTML, XHTML, CSS, JavaScript, Adobe Creative Cloud applications, Google Analytics, Google Adwords and Facebook Business Manager
  • Experience with CRM and marketing automation and personalisation, eg. Salesforce/Pardot
  • Bachelor’s Degree in Digital Media, Marketing or related field or equivalent experience

The Role

Design and deliver digital marketing campaigns and optimise our digital channels to drive growth in and deliver an exceptional customer experience.

This includes developing go-to-market strategies and discovering new audiences and markets to utilise the national datasets that make up our quality offering.

Location: Inner South

For further information please contact Shar Grieve and the GMT Team on 02 6201 0100

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