CRM Manager
Be apart of our L'Oreal Digital team and put your CRM and digital marketing expertise to work in this exciting and rewarding role!
Summary about this job
Direct Marketing & CRM
Company: L'Oreal Australia
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-8-7298-5124
Fax: +61-2-7149-7852
E-mail: n\a
Site: n\a
Detail information about job CRM Manager. Terms and conditions vacancy
- Permanent Full Time role
- Be involved with global leading brands
- Great St Kilda Road Location
L’Oréal Australia is part of the L’Oréal Group – the world’s largest pure beauty company with over 100 years of history and experience. We are a passionate team in a growing market, working to deliver our mission of Beauty for All through our local portfolio of 25 brands.
L’Oréal was founded by a scientist and we have always focused on cutting-edge research and innovation. Our innovation now also centres around the opportunity that the worldwide digital transformation provides and we are leaders in connecting beauty and technology.
The Role
L’Oreal Australia are focussed on building our digital and data-driven approach to marketing. As a result, there is an exciting opportunity for a skilled CRM Manager to join our already established Digital Team.
Reporting to the CRM Director, this role will focus on the Consumer Products & Active Cosmetics Divisions, partnering with marketing teams across Maybelline, Garnier, L’Oreal Paris, NYX, La Roshe Posay and Skin Ceuticals. You will strategise, plan and deliver local CRM strategies, as well as drive customer acquisition, engagement and loyalty. You will have a strong focus on leveraging data for improved customer experience and targeted digital media campaigns.
Key Responsibilities:
- Partnering with Brand Marketing Teams and our CRM agencies to strategise, plan and deliver local CRM campaigns and projects.
- Manage and monitor data acquisition and engagement initiatives in line with Group recommendation, with a focus on email marketing, personalised journeys, triggers and trial teams.
- Driving a data-driven mindset and leverages data for targeted digital media and precision advertising.
- Analysing touch points with the Brands to optimise commercial opportunities and digital marketing ROI.
- Conducting post campaign reviews.
- Being the key person in driving ecommerce acceleration.
- Upskilling and transmitting digital knowledge and mindset to broader marketing teams.
- Acting as a strategic business partner to various levels of stakeholders across the business divisions.
To be successful in this role you will:
- Have tertiary qualification in Marketing or related field
- Previous experience in a similar role or a Digital marketing background
- Previous experience with CRM systems, Salesforce Marketing Cloud is highly desirable
- Proven data and analytical skills is a must.
- Ability to collaborate with multiple stakeholders to drive outcomes
- Strong time management and organisational skills
- Solutions focused approach, with the ability to multitask and prioritise
- Capability to thrive in a fast-paced, ever changing environment
- Ability to think proactively and look for solutions
- Strong communication skills, both written and verbal
- Cost & budget management
We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability.
If you would like the opportunity to grow your career within a global, brand focused organisation, please apply.