CRM Manager
An opportunity to lead and inspire; to create and to innovate
Summary about this job
Management
Company: The Star Entertainment Group
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-7-2815-9512
Fax: +61-3-2563-8858
E-mail: n\a
Site: n\a
Detail information about job CRM Manager. Terms and conditions vacancy
The Star Entertainment Group is a leading owner and operator of resorts and casinos in Sydney, Brisbane and the Gold Coast. Our Group is experiencing an exciting time of growth and investment across all our properties.
Our industry is exciting, fast paced, competitive and our operations are broad and dynamic. We operate across culturally diverse segments within local and international markets. Our commitment is that every one of our guests enjoys a thrilling experience and that our properties showcase local pride in everything we do. We understand that true teamwork drives outstanding outcomes for both our team members and for our guests.
An opportunity to lead and inspire; to create and to innovate
As the CRM Manager you will lead the CRM team to create, deliver, manage and optimise a data driven marketing program to grow customer value. Own the end-to-end campaign process across all direct channels to drive member engagement, visitation and spend.
Your responsibilities;
- Own the strategy & development of all owned data driven marketing activities which deliver against set KPI’s
- Lead the delivery, execution & optimisation of all owned data driven campaigns (both tactical & lifecycle)
- Drive innovation and new campaign design which drives member retention, growth & increased profitability
- Use your commercial acumen to build business cases and offers which drive the right member behaviours and outcomes
- Utilise insights to drive world class data driven marketing
- Ensure all data driven communications are personalised & relevant utilising customer insights and attributes across appropriate communication channels
- Lead a high performing team of campaign executives, ensure the ongoing development and motivation of team members to guide, maximise and achieve their full potential.
- Build and maintain strong effective working relationships with internal and external stakeholders to understand, contribute, and deliver on business objectives, through the establishment of a transparent and collaborative framework
To be successful in this role you will hold a Tertiary qualification in Business or a related discipline and have 5+ years’ experience in CRM / Data Driven Direct Marketing. Most of this experience will be in conjunction with leading a team of 5+ which is critical with experience in developing and deploying digital solutions also being essential. You will also have working knowledge of marketing automation systems eg. Unica, Responses, Silverpop, Salesforce.
It's your move
If you've got the drive to inspire change, grow with our business and the desire to achieve great things, come and play with us at The Star. Make your next move by clicking the link below.