Marketing Manager
Manage trade events, trade marketing, data acquisition and management, and audience reach and engagement across both print and digital assets.
Summary about this job
Direct Marketing & CRM
Company: Bauer Media Group
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-2-4106-4753
Fax: +61-2-5899-7701
E-mail: n\a
Site: n\a
Detail information about job Marketing Manager. Terms and conditions vacancy
- Join a small, fast-paced, collaborative team!
- Work with market leading print and digital brands
Marketing Manager
Melbourne
Permanent
Bauer Trader Media is Australia's pre-eminent multimedia publisher in the economically critical industries of transport, farming and civil construction, with market-leading print and digital products. We publish 7 print titles in Australia, including iconic brands Australasian Bus & Coach (ABC), Australasian Transport News (ATN), Deals on Wheels, Earthmovers & Excavators, Farms & Farm Machinery, Owner Driver and Plant & Equipment. Our online brands include BusNews.com.au, Fullyloaded.com.au, TradeEarthmovers.com.au and TradeTrucks.com.au, all leading products that are highly respected in their individual fields.
We are now seeking a talented Marketing Manager to join the team based in Oakleigh, Melbourne. As the Marketing Manager you will be responsible for driving brand and product awareness and audience reach and audience engagement across our B2B titles. The role will manage trade events, trade marketing, data acquisition and management, and audience reach and engagement across both print and digital assets.
You will work closely with editorial, sales, production and marketing staff to develop and execute strategies to grow audience as well as subscription, advertising and branded content revenues.
We require the following experience:
- Experience developing and executing multi-channel marketing campaigns
- A successful track record in the development and implementation of direct marketing activity that has achieved targeted results
- Marketing events management experience
- Tertiary qualifications in marketing or related area
- Excellent verbal and written communications skills
- Strong stakeholder management skills and demonstrated ability to deliver through others
- Understanding of the media industry preferred
- A high degree of enthusiasm, creativity and drive
This is a great opportunity to join a small, fast-paced, collaborative team known for its social team culture. In this dynamic and varied role, you will be free to build valuable partnerships with key stakeholders, to drive the overall marketing strategy and gain valuable experience in digital marketing.
If this sounds like the role for you, apply today!