Senior Marketing Manager

Summary about this job

Detail information about job Senior Marketing Manager. Terms and conditions vacancy

• Great opportunity to join Whitecoat - the "Trip Advisor" of healthcare
• Newly created role due to growth - amazing time to join!
• CBD location, fast paced & fun environment, flexible hours

The Company

Whitecoat is Australia's largest and fastest growing health services directory and review website, listing over 250,000 healthcare providers, more than 300,000 unique visitors per month and over 700,000 published & moderated reviews.

The Role

As we move into the next phase of growth we are seeking an experienced Senior Marketing Manager who is primarily responsible for improving Whitecoat's market position and achieving financial growth, by working with our product, sales and operations teams to support and lead Whitecoat's complete transformation and manage campaigns across 70,000 Medical Providers and millions of consumers.

Key Responsibilities

• Lead the Marketing strategy to support Whitecoat in achieving its revenue and growth targets

• Lead the Marketing Team including social media, designers and agencies to optimise digital campaign activity and ensure products are targeted appropriately to members and customers

• Use data and insights to optimise campaign and marketing activity, assess their effectiveness and commercial return

• The strategic ability to increase, convert and find new revenue streams by utilising the existing Whitecoat data and assets

• Create, lead & deliver exceptional execution of the marketing plan through all marketing mix elements. Drive cross functional post analysis on all marketing initiatives striving for marketing best practice and continual improvement

• Drive engagement with internal stakeholders, partners and drive productive working relationships with Agency partners

• Develop and manage marketing budgets with full justification of spend and ROI; Actively identify the need for change / improvements and lead the change process within the team

• Brief and manage writers and content providers, and take the lead to ensure consistent and high quality collateral

• Define and develop marketing strategies and content marketing programs in support of major cross-business initiatives that leverage a variety of external and internal distribution channels

Skills & Experience 

• A minimum of 6 years' experience in Marketing in a similar senior position

• Experience in E-Commerce developing a multi-channel marketing strategy across Digital, ATL, Affiliate and Direct Marketing

• Strong analytical skills with experience in using data and insights to make decisions and determine marketing investment and activity

• Demonstrated leadership experience and an ability to work proactively at all stakeholder levels

• Tertiary Qualifications in business related discipline highly regarded

• Experience and understanding of marketing automation software such as Marketo, Campaign Monitor, Salesforce, Adobe etc

• Experience and understanding of Social Media tools such as Facebook, Instagram, Twitter, LinkedIn, Blogging and Influencers

• Experience and understanding of Mail Clients such as MailChimp, Send Grid, Mandrill etc

• Experience and understanding of InDesign, Photoshop and Illustrator

• Knowledge of Sketch and HTML/CSS

Check out our details at www.whitecoat.com.au

No Recruiters please - we have this one covered!