Digital Marketing Manager - Cruise Industry Opportunity!
We are seeking candidates with a passion for all things digital and an entrepreneurial skill set that will assist both Members and the core business.
Summary about this job
Digital & Search Marketing
Company: CRUISECO
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-8-5290-6498
Fax: +61-3-2801-7282
E-mail: n\a
Site: n\a
Detail information about job Digital Marketing Manager - Cruise Industry Opportunity!. Terms and conditions vacancy
About the business
Cruiseco is Australia's leading provider of cruise holidays to destinations worldwide, offering competitive, unique and exclusive opportunities for over 50 Cruise brands through a consortium of over 250 Member agencies.
Reporting to the GM of Product & Marketing, this role will be based in the Cammeray Head Office (public transport at the door). We are seeking candidates with a passion for all things digital and an entrepreneurial skill set that will assist both Members and the core business.
key Responsibilities
- Have expertise with SEO, PPC, Social Advertising, Conversion Rate Optimisation, Analytics and Email Marketing – experience with Campaign Monitor highly regarded
- Drive Digital Acquisitions, Engagement and Growth
- A good understanding of Google Ad Words, Google Analytics and a sound knowledge of SEO
- Work with various stakeholders, internal and external to create new B2B and B2C opportunities
- Have to be able to speak/train/share information and knowledge across all experience levels of our Member network
- Grow the digital online and social presence through effective planning, implementation and reporting
To be a successful candidate, you will need to have the following -
- General understanding of SEO & Organic traffic fundamentals
- The ability to create, re-write and distribute new and engaging content
- Have a current and successful track record in the adoption of digital strategies, and an in-depth knowledge of digital products including Paid Search, social media, SEO, Retargeting, Content management and Google Analytics to name a few
- Experience in creating and delivering online marketing campaigns targeting customer acquisition
- Marketing Degree PLUS 3+ years of digital marketing experience
- Excellent written and communication skills
- Strong business development and relationship management skills
- Must be analytical, manage internal and external stake holders whilst juggling multiple projects
Desirable
- Understanding of the travel industry in particular, cruising
- Design experience