Paid Media Specialist

Summary about this job

Detail information about job Paid Media Specialist. Terms and conditions vacancy

• Newly created in-house role due to digital transformation
• Take owernship over paid channels with particular focus on search
• National company with strong focus on corporate social responsibility

Move into a role where you will build in the house capability of the paid media function. Strong growth trajectory in a truly diverse business.

Client Details

Michael Page Digital is working closely with our client who are a leading organisation doing amazing things for the community and those less fortunate. Running multiple programs across all states of Australia, not only is this role rewarding in itself but the nature of the business means you are making a difference.

Description

Working as part of the head office marketing function, this role is pivotal in the planning and execution of paid media channels while collaborating toward the larger marketing strategy. Key responsibilities include:

• Plan and execute Paid Search and Social campaigns from start to finish.
• Monitor and review analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc) to maximize return on investment.
• Write effective ad copy that engages and compels supporters, clients and stakeholders to click through and visit campaigns, websites and channels.
• Manage landing page and websites to install conversion code and tracking pixels.
• Manage and maintain all aspects of Google Analytics (GA) and Google Tag Manager (GTM) including tracking/togging implementation, dashboards and custom reports across off brands.
• Undertake regular campaign reviews and report weekly, monthly and quarterly on performance, including recommendations for improvement.
• Simplify the reporting process by creating dashboards, generic reports and presentations for management.
• Participate proactively in weekly department work in progress meetings.

Profile

The successful candidate will demonstrate the following:

• A minimum of two years experience in a paid search/performance/SEM/PPC orientated role
• A desire to work in a newly created role and take ownership over the function
• A passion, care and enthusiasm for not only their role but also the company's goals, vision and purpose
• An analytical mindset to draw insights relating to campaign performance
• A forward thinking mentality with outside of the box approach
• A friendly, upbeat and fun personality to enjoy their time while at work

Job Offer

This opportunity allows someone to come in and make this role their own. The company is looking at transitioning this function fully in-house over time which means this person will lead the transition and ultimately own the paid media function. This role also offers the successful candidate a company that is giving back to the community, doing greater good and filled with like minded, passionate people. There is also excellent work/life balance, flexible hours, benefits and progression opportunities.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Michael Johns on +61 7 3018 6320