Loyalty Campaign Executive
Collaborate with the Marketing Team, vendors and partners on the development and execution of CRM Campaigns
Summary about this job
Direct Marketing & CRM
Company: The Star Entertainment Group
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-8-3750-6232
Fax: +61-3-3344-4564
E-mail: n\a
Site: n\a
Detail information about job Loyalty Campaign Executive. Terms and conditions vacancy
The Star Entertainment Group is Australia’s leading integrated resort provider. Outstanding customer experience is our passion and central to our brand and value proposition. Our industry is fast paced, highly competitive and our operations are broad and dynamic. We celebrate the energies of our cities, operating across culturally diverse segments within local, domestic and international markets. Our commitment is that every one of our guests enjoys a thrilling experience and that we reflect a local pride in everything we do.
As a proud employer that is committed to creating a diverse and flexible working environment this is an opportunity not to be missed. Working at the Star Entertainment Group brings some great benefits, including generous discounts at our hotels, bars & restaurants, lunch provided daily, discounted city parking plus much more!
An opportunity to create and innovate
Reporting to the Snr Loyalty Campaign Manager, the Loyalty Campaign Executive role requires an individual who can skilfully coordinate and collaborate with Sydney Property Marketing Team, vendors and partners on the development and execution of CRM Campaigns. As an integral support to our business you will provide the key communications to our members. The key objective of this role is to provide both campaign analysis to drive campaign and segment strategies, and the execution capability to deploy customer interactions across direct and intermediate channels
As a partner to the property teams you will deliver relevant and timely marketing initiatives that increase patronage and spend at the properties. Involved in other BAU activities you will assist the broader loyalty marketing team in delivering several time critical projects and activities. Successful candidates must be able to work unassisted, have extraordinary communication, stakeholder management and time and financial management skills. With an enthusiastic outlook, you will be able to plan, develop and implement a number of key projects, strategies and initiatives that further drives patronage and membership.
Capabilities you bring
Seeking a hands-on, fast paced professional with an appetite for new opportunities in a dynamic and fast paced industry. Our ideal candidate will be Tertiary qualified in the fields of CRM marketing or a related discipline. You will have a broad range of experience in Loyalty or CRM roles. Experience and working knowledge of campaign management and digital communication deployment software packages is crucial for the success of this role. Technical usage with software packages such as Unica, Responses, Silverpop & Salesforce will be highly regarded and previous experience in hospitality would be advantageous.
Proficient in interpreting data analysis and implementing campaign activity along with shown ability of management of the end to end delivery of CRM campaign across multiple channels (Direct Mail, Email, SMS,) will see our ideal candidate flourish in this position.
It's your move!