Product Marketing Manager
Develop, drive and measure the product marketing plan with help from the Product & Marketing team
Summary about this job
Management
Company: Arq Group Ltd
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-8-9299-6407
Fax: +61-8-6595-3969
E-mail: n\a
Site: n\a
Detail information about job Product Marketing Manager. Terms and conditions vacancy
- At Arq Group, we spark ideas and redefine what’s possible
- Convert product plans into marketing that truly delivers commercial outcomes
- Live and breathe our products and develop the product marketing plan
What you get to do:
- Develop, drive and measure the product marketing plan with help from the Product & Marketing team, including objectives, activities, investment and results.
- Become the product marketing expert, acting as our key spokesperson online and at internal and external events.
- On-going market and competitor analysis to assist Product Management with NPD, product positioning & pricing.
- Understanding and documenting the buying process and target personas for each product category and customer journey.
- Plan new product launches and manage the cross-functional implementation of that plan.
About you:
- An excellent understanding of online marketing tactics including website development, PPC, SEO, Content and Email Marketing.
- Commercially astute with strong analytical skills and the ability to convert data into insights.
- The ability to lead and affect change through creating and telling stories.
- A smart, adaptable, self-starter with a strong sense of ownership and proactive, “can do” attitude
- Degree in Marketing, business or a related discipline, coupled with solid product & marketing experience
Arq Group is the dynamic space for smart thinkers. We solve complex challenges, and provide seamless, end-to-end solutions for businesses, big and small. Our skills vary in customer solutions, from cutting-edge design, mobile and cloud analytical insights, through to digital marketing and web design. We are Australia’s leading digital partner, powering and empowering the growth of all kinds of businesses.
#LifeatArq
“Our Ways” set us apart from other brands through collaboration with our customers and our team. Our office is coloured with dedicated wellness programs, endless learning and development opportunities, a calendar full of networking social events and so much more. We thrive on individual’s success, encouraging self-development, creativity and self-expression,
At Arq Group, we unleash the possibilities between business and people.