Digital Marketing Manager

Summary about this job

Detail information about job Digital Marketing Manager. Terms and conditions vacancy

• A newly created role
• Dynamic Group with more than 100 years of history
• A competitive remuneration package

• A newly created role
• Dynamic Group with more than 100 years of history
• A competitive remuneration package
• Exclusive benefits and discounts on products and services
• Inspiring and fun working environment with a focus on work/life balance

PM Group

We are part of the PM Automotive Group (former Preston Motors).

One of the longest established privately owned automotive groups in Australia. For over 100 years we’ve been providing lifestyle solutions that meet the changing needs of current and future generations.

Consisting of 4 divisions (PM Automotive Group, PM Parts, PM Caravans, and PM Finance); we employ more than 450 team members across 13 locations in Victoria and the ACT and is constantly expanding.

At PM Group we are passionate about providing an exceptional customer experience to everyone, every day! To achieve this, we are always searching for ‘DRIVEN’ people with great ideas, energy and passion.

About the role

We are currently seeking an incredibly talented and motivated individual in a newly created role as Digital Marketing Manager. You will work closely with the marketing team and dealership managers and be responsible for creating and delivering multi-channel marketing content to support PM business goals. The success of your role will be measured on the systems and process you develop to manage the digital execution and reporting across our businesses and designing a leading edge presence across the Online Eco-System.

Key responsibilities include (but not limited to):

• Utilise social media outreach to develop brand awareness and content, across all social media platforms.
• Online Reputation Management - Monitor the complete online presence across the network of businesses and deliver best practice addressing all reviews and always exceeding customer expectations.
• Understanding of UX and CRO best practice, and web-tracking tools to track and report on marketing campaigns.
• Monitor and deliver competitor analysis and industry trends using SEMRush or similar.
• Setting up, managing and optimising campaigns within AdWords and Facebook.
• Keyword Research and Bid optimisation knowledge to constantly evolve our advertising strategy.
• Creating Ad copy to get amazing click through rates in addition to creating SEO content for Website, EDM and Social Media Channels.
• Work with the Web Administrator to develop and align SEO and support SEM tactics.
• Reporting - setting up and maintaining simple, regular dashboards or reports on sales, marketing promotions, website performance. You'll have up-to-date experience with GA and UTM tagging.

Key Qualifications & Experience:

• Establishment of effective working relationships with sales and agencies
• Development and delivery of appropriate field sales enablement tools
• Development, establishment and maintenance of marketing strategies to meet organisational objectives
• Execution of online and offline marketing initiatives
  

Required skills:

• A degree in Marketing, Commerce or Communications
• 3+ years’ work experience
• Strong PowerPoint and Excel skills
• Excellent Planning and organisational skills
• Website CMS experience and Graphic Design Skills Preferred but not essential
• Google Analytics (Google Certifications - desirable, but not essential)
• Experience in Adobe suite (desirable, but not essential)
• Goal oriented individual with superior communication skills.

Why should you join us?

• Be a part of a thriving business working among some of the brightest minds in the industry
• A competitive remuneration package
• Exclusive benefits and discounts on vehicles, parts and services
• Excellent career development opportunities, and ongoing training
• An Employee Recognition Program with monthly prizes
• An Employee Assistance Program, supporting yourself and immediate family members
• A rewarding experience, and supportive culture
• PM Group is an equal opportunity employer and encourages both male and female applicants
  
  

How to Apply

If you believe you are the right person for the role, please submit your resume with cover letter giving us a brief overview of your previous relevant experience, what interests you in this role, and addressing the selection criteria. Please follow the instructions on the application page regarding your Work History, Education and Qualifications.

*For applications via email, only shortlisted candidates will be contacted

This is a fantastic opportunity for you to take the next step in your career. Learn from the best, develop and make your mark using the continued success of PM Group.

Be part of our family and apply today!