Digital Marketing Manager
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Summary about this job
Direct Marketing & CRM
Company: Ricoh Australia Pty Ltd
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-7-7296-6010
Fax: +61-8-2515-3368
E-mail: n\a
Site: n\a
Detail information about job Digital Marketing Manager. Terms and conditions vacancy
Our Company
At Ricoh, we understand that being first to market also means being first in quality, reliability and performance. This is what makes us a leader in our industry. We do this by working with our clients to create innovative, unique and tailored environmentally friendly sustainable solutions and services that truly deliver business efficiencies and simplify the life and work of our customers. We are dedicated to environmental management, and our strong community focus and culture of volunteering to society are an integral way of life at Ricoh. We could not enjoy our success without our passionate and committed employees and we want you to join us as we strive for continued excellence in all that we do.
Roles & Responsibilities
- Utilize highly developed marketing analytics skills to dictate strategy, increasing brand awareness, customer reach and generate new business (leads)
- Work collaboratively with segment managers to create, roll out and manage (via agency partners) integrated digital campaigns to deliver qualified leads to the business
- Present digital campaign reports to senior management, assessing current and future investment opportunities to drive lead acquisition
- Define and review strategy across social, paid and owned channels
- Manage budget and vendor relationships to deliver multiple campaigns in a short timeline
- Strive to deliver tailored content via close collaboration with segment and product managers
Candidate Criteria
As a suitable candidate, you will have
- Must strongly align a genuine passion to the vision of the business
- B2B marketing expertise, with demonstrated implementation of acquisition strategies
- Strong project management with experience in leading multiple digital projects from start to launch
- Stakeholder management and influencing skills across business units decision makers
- Managing CRM strategy, lead qualifying processes and reporting on performance
- Marketo, Eloqua, Hubspot or equivalent marketing automation expertise
- Salesforce, Microsoft Dynamic or equivalent CRM expertise
- Google Analytics, Adobe Analytics or equivalent web analytics platform to turn data into actionable insights
- Sitecore or equivalent content management system
- Google Tag Manager or equivalent experience for set up and reporting purposes
- Highly developed Excel & marketing data analytics skills essential
- Innate desire to solve problems, proactively capitalise on opportunities and constantly look for ways we can improve our efficiency and effectiveness.
Benefits To You
In return for your contribution to our success we offer a range of benefits including a competitive salary, recognition programs, a variety of learning and development opportunities, income protection, and discounted memberships to name just a few.