Assistant Manager - Acquisition Media

Summary about this job

Detail information about job Assistant Manager - Acquisition Media. Terms and conditions vacancy

• Global Organisation
• Flexible Working Environment
• Great Benefits and Development Opportunities

Are you a talented digital marketer with a passion for online media and advertising? Do you currently work in the fields of social advertising, programmatic, mobile, or digital video or have a burning desire to get into these fields? If so, this role may be for you.

This critical role sits in the Proprietary Card Services (PCS) team and is responsible for driving new Card members through sophisticated digital advertising strategies. Supporting the Senior Manager, Acquisition Media, you will be focused on developing and implementing acquisition initiatives and has a strong focus on driving results through effective optimization of existing programs while also developing new innovative digital ad programs. Key channels include Social (Facebook), Display Media, Mobile and Digital Video.

As the successful candidate you will have a balance of core marketing, digital and analytical abilities. Critical is a comfort for accountability in driving results and a passion for digital. In return, you will be working in some of the most cutting edge fields of digital marketing and have access to experts and global best practice. Usage of the latest techniques such as programmatic buying and digital audience targeting is an important feature of this role.

Additionally, the role will occasionally manage special projects outside of the standard remit of the role.

Key responsibilities include:

• Managing the marketing execution across multiple digital advertising channels to achieve significant card targets
• Development and on-going optimisation of digital media plans with our media agency effectively allocating our budget against programmatic buying, mobile, video and key social channels
• Working with Tech teams to flawlessly launch new assets and offers, including tagging, analytics and tracking setup
• Strong engagement with our key agency partners (creative, media buying)
• Analysis of acquisition results including publisher performance data and site analytics to inform future business decisions
• Liaising with Partner companies to drive optimal digital marketing in partner channels
• Presentation of results, initiatives and creative work to senior leadership
• Development, management and implementation of Digital activity including landing page development, media ad tracking, URL management, liaising with Tech team to ensure flawless implementation
• Creative development of new assets including display banners, digital videos, mobile assets and social ads
• Analysis and reporting of campaign activity, including developing insights to improve future activity
• Liaising with central teams, vendors and other internal teams to influence, gain alignment and drive Acquisition initiatives

To be successful in this position you will need to have:

• Solid demonstrable marketing experience, ideally with a combination of Digital and Campaign Execution experience
• Strong will to win; comfortable with owning acquisition goals
• Experience with Creative Development and Digital Advertising required
• Experience in managing multiple campaigns simultaneously, to deliver on time
• Excellent relationship-building skills
• Superior communication and influencing skills

Along with being tertiary qualified in marketing or business, you will be a strong team player who has exceptional attention to detail, be a multi-tasker who is self-driven and have a “can do” attitude. Apply today, and grow your career with American Express.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.