Digital Marketing Executive
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Looking for a creative Digital Marketing Executive to join an international brand....
Summary about this job
Digital & Search Marketing
Company: IPeople Pty Ltd
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-7-7966-5933
Fax: +61-3-2895-3177
E-mail: n\a
Site: n\a
Detail information about job Digital Marketing Executive. Terms and conditions vacancy
Global manufacturer of luxury building materials currently looking for a creative Digital Marketing Executive to take responsibility for the organisations digital footprint and marketing objectives as well as play a key part in defining, shaping, and crafting digital marketing campaigns in support of the organisations Asia's long-term growth strategy in both Australia and New Zealand. This is a small team that is part of a much larger organisation, a warm and close knit team located in the outer East of Melbourne.The Role
Reporting to the General Manager of Australia - New Zealand, the role will see you;
- Taking responsibility a wide range of areas such as Digital Marketing, Owned, Paid and Earned media - SEO, e-mail/newsletters, SMS, Mobile
- Develop and execute the digital marketing plan in order to aggressively grow qualified traffic to the organisations Asia's digital assets.
- Determine how to manage and spend the digital marketing budget and optimize digital marketing metrics (e.g., ROAS, SEO ranking, open & engagement rate)
- Expand into and leverage upon other forms of digital channels/platforms as they emerge and be responsible for hiring and managing appointed third party service vendors where applicable.
- Be familiar with digital revolutions and strategies
- Experience in Digital Marketing and/or E-Commerce.
- Broad knowledge of current and emerging digital opportunities for CX & UX, content, marketing, advertising, transactions and commerce.
- Real world experience with analytics / bidding tools required – examples could include Google AdWords, Google Analytics, Coremetrics, Omniture, Marin, Hitwise Comfortable with data, data modelling as well as creative thinking around ambiguity.
- Tertiary qualifications in Marketing
- A minimum of 3 years relevant Digital Marketing and regional experience
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