Manager, Paid Search (SEM) - National Finance Company
All vacancies of Australia • Marketing & Communications • Manager, Paid Search (SEM) - National Finance Company
Senior Level role to develop and grow the Partnerships Program for one of Australia's fastest growing consumer finance organisations.Six Figure Pkg
Summary about this job
Digital & Search Marketing
Company: Sales Recruit Australia
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-3-9273-8033
Fax: +61-2-4986-4154
E-mail: n\a
Site: n\a
Detail information about job Manager, Paid Search (SEM) - National Finance Company. Terms and conditions vacancy
About our ClientOur clients is one of Australia's fastest growing non-bank consumer finance organisations. WIth two core finance brands focused on very targeted market segments, our client's digital marketing department has been growing steadily and has decided to manage its Paid Search marketing in-house. Therefore, an outstanding opportunity exists for an accomplished Paid Search (SEM) specialist to manage, optimise and grow this crucial lead generation and branding component of our clients business.
Job Description
Reporting to the Head of Digital, this newly created position will primarily Lead and Manage our clients Paid Search campaigns and will contribute to the ongoing development of our clients SEO and Social Media programs.
Key Functional Requirements
- Manage the internal Google AdWords accounts across two of our client's key finance brands.
- Monitor paid search trends and investigate irregularities in performance to identify opportunities for improvement and optimisation
- Evaluate keywords, trends, competitors, and market behaviour for the
- Identify opportunities that will advance SEM initiatives.
- Coordinate the evolution and construction of automation tools to deliver on business goals
- Work with team members from various departments in creating effective approaches for multiple SEM campaigns using industry best practices.
- Manage paid social media campaigns targeting customer personas.
- Develop testing, e.g., A/B or multivariate tests, for key SEM performance levers such as ad copy and landing pages
- Monitor KPIs to optimise campaign performance across all SEM channels
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Minimum 3 years experience within a busy agency or digital marketing department.
- Strong problem solving and analysis skills
- Strong communication skills (both written & verbal)
- Ability to apply industry & technical knowledge to company goals
- Extensive experience working closely with SEM Bidding Platforms (Kenshoo, Marin, etc.)
- Proficient knowledge of web analytics platforms (eg. Adobe, Google Analytics)
- Experience managing other performance marketing channels including programmatic, retargeting, social, email, etc.)
- Extreme attention to detail and accuracy
What's on Offer?
An attractive salary package will be offered to the successful candidate.
How to Apply
To apply online please click the 'Apply' button below. For a confidential discussion about this role, please contact David Hewison on 1300 303 497 quoting reference number 5467
Responds for Manager, Paid Search (SEM) - National Finance Company on FaceBook
Read all comments for Manager, Paid Search (SEM) - National Finance Company. Leave a respond Manager, Paid Search (SEM) - National Finance Company in social networks. Manager, Paid Search (SEM) - National Finance Company on Facebook, LinkedIn and Google+
Related jobs in Australia: CRM and Marketing Support | Marketing Coordinator - Campaigns | National Marketing Manager - Cruise Industry Opportunity | Product Content Coordinator | Seeking a Graduate Corporate Position? We are currently recruiting! VIC