Marketing Manager - Content & Demand Generation- Gaming Services
The Marketing Manager – Content and Demand Generation is responsible for content, campaigns and events to support the Tabcorp Gaming Solutions (TGS)
Summary about this job
Management
Company: TABCORP
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-3-4074-6121
Fax: +61-8-2864-4545
E-mail: n\a
Site: n\a
Detail information about job Marketing Manager - Content & Demand Generation- Gaming Services. Terms and conditions vacancy
Our Company
Tabcorp is a world-class diversified gambling entertainment group and an ASX50 company.
In December 2017 we combined with Tatts Group and now operate the iconic brands Tatts,
TAB, NSW Lotteries, Golden Casket, SA Lotteries, Keno, Sky Racing and Sky Sports Radio. We also deliver leading gaming services and products through Tabcorp Gaming Solutions, MAX and Ebet .
Our 5,000-plus strong team is as diverse as Australia itself. Our people drive familiar brands which ignite passion and excitement in millions of Australians.
This leadership is reflected in who we are. If, like us, you’re a passionate, positive playmaker and you want to use your talent to create amazing outcomes, we’d love to hear from you.
Role Snapshot
The Marketing Manager – Content and Demand Generation is responsible for content, campaigns and events to support the Tabcorp Gaming Solutions (TGS) business objectives specifically related to network expansion in New South Wales and other jurisdictions where required, along with managing key industry association both with formal and informal agreements with Gaming Services.
How you will contribute
This role will see you being involved in;
- Will work closely with the Head of Marketing to identify, develop and implement demand generation campaigns, market insight research activities,
- Develop strategies and tactics to manage B2B demand generation for Gaming Services to deliver new business sales pipeline
- Ensure correct application of Gaming Services brand, tone of voice and positioning across all demand generation activities
- Optimise all owned and paid communication channels to drive awareness and consideration
- The position is also responsible for managing key external relationships working closely with various internal teams including Gaming Services senior management
- Manage the lead-lifecycle program and MAP to support lead generation
- Some interstate travel is involved
Our Ideal Person
We are looking for an experienced marketing manager or a senior marketing coordinator who is ready for the next step in their marketing career. It would be ideal if you have some exposure to the gaming industry or similar. Most importantly we need very organized, self-managed team players who are good at making decisions.
When you join our team you’ll be able to take advantage of a range of benefits including flexible working arrangements, leadership and development programs and community programs.
Tabcorp is committed to creating an inclusive workplace where all our people feel valued for their unique qualities and have a sense of belonging. If you need assistance or adjustments to fully participate in the application process, please contact [email protected]