Digital CRM Manager
This is a rare and exciting opportunity for an experienced Digital CRM Manager who has worked with Salesforce previously.
Summary about this job
Direct Marketing & CRM
Company: Thorn Australia
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-3-3798-2723
Fax: +61-2-5134-9854
E-mail: n\a
Site: n\a
Detail information about job Digital CRM Manager. Terms and conditions vacancy
About The Company:
Thorn Group listed on the ASX in 2006, backed by solid beginnings nearly 80 years ago, when Radio Rentals opened its first store in 1937. Today Radio Rentals / RR Rentlo Reinvented is a household name with over 80 outlets around the country. The Thorn group of companies also includes Thorn Group Limited and Thorn Equipment Finance.
About The Role:
The Digital CRM Manager will be responsible for the implementation and daily management of our customer contact and engagement strategy. Reporting to and working closely with the Head of Marketing, this role will focus on the strategic planning and execution of our customer lifecycle management as well as tasked with keeping abreast of new innovations in this area and applying swiftly as appropriate to the overarching CRM and digital strategy.
The successful candidate needs to be experienced with Salesforce Marketing Cloud.
Responsibilities:
- Day to day management of digital retention marketing campaigns within budget, efficiently and achieving set KPI’s
- Execution of digital marketing related creative including EDM campaigns from briefing through to go live.
- Develop and execute data driven CRM programs utilising our CRM technology and service providers.
- Expand on current customer lifecycle management across EDM, SMS and Social (if relevant) in line with the business strategy and objectives
- Implementation of best practice eDM message strategies at all times to optimise performance, engagement and lead generation
- Manage the eDM communications program for each brand and implement a testing schedule to drive efficiencies in conversion
- Work with the wider marketing team to enhance and execute digitally our Loyalty Programs
- Implementation of all customer communications ensuring these are on brand, up to date, compliant and follow all internal process.
- Implementation and management of customer feedback initiatives to help drive the ongoing improvement to our customer experience.
- Working with our Voice of the Customer (VOC) technology, monitor and report on opportunities to enhance our customer experience
- Maintain marketing reports to measure effectiveness of campaigns across all KPI’s
- Report on NPS scores and Customer Satisfaction scores across our VOC Program and use to execute ongoing enhancements
Skills & Experience:
- Marketing related qualification with minimum 2 years’ experience in a similar role across the digital space
- Experience in implementing campaigns across the digital space
- Strong B2C marketing background across retention, website optimisation, communication and brand
- Flair for driving ROI on campaign investment
- Experience working with external agencies, third parties and exceptional stakeholder management
- Strong PC skills (Word, Excel)
- Strong technical knowledge and experience in: managing a CRM system, Salesforce Marketing Cloud, Exact Target, desktop publishing, eDM, visual communication, campaign management and reporting using Excel
- Demonstrated strong communication skills
What's in it for you?
· Work close to home!
· Work Life balance
· Training and Development for your Growth
· Sales incentives & company Discounts
· Well established business - 80 years in operation
This role is based in the Thorn Support Office in Chullora NSW
If you enjoy a role that is as challenging as it is rewarding we want to hear from you. Apply Now!