Digital Marketing Manager

Summary about this job

Detail information about job Digital Marketing Manager. Terms and conditions vacancy

About the company

Focused Marketing is an independent marketing agency based in South Brisbane. We provide a full suite of branding and marketing services, including workshops, strategy, design, digital and content. We’re also experts in tender submissions, having won more than $3 billion of business for our clients over the past 10 years.

As a boutique provider, we are able to offer all the benefits you expect from the big end of town, but without the inflated egos. We’re not into clever jargon, we’re not into chest beating and we’re not into churning out the same tired ideas time after time.

About the role

The Digital Content Marketer and Strategist role is full-time. The role will sometimes require you to work onsite at our client's offices.

The successful candidate will be responsible for delivering on the following:

• Day-to-day management of the digital marketing and analytics activities and insights (for clients and Focused Marketing) and other mainstream marketing activities
• Advising on best practice and suitable options aligned with clients' target audience and goals
• Implementing and executing a strong digital strategy, analysing data and trends to continuously improve, execute and manage all digital marketing activities
• Developing and coordinating content, content scheduling plans and content uploads
• Consulting with clients and creating, implementing and maintaining digital strategies and marketing plans
• Developing and maintaining websites including uploading content to CMS
• Creating and coordinating social media content across all platforms
• Creating and coordinating eDMs
• Managing all online directories and reviewing site listing
• Writing online creative content to increase brand engagement and awareness
• Working closely with the entire team to create a holistic strategy
• General administration duties.

The ideal applicant will have:

We are looking for an enthusiastic Digital Content Marketer and Strategist that will enjoy the thrill of working with some of Australia's most prominent clients on exciting, high profile projects.

The perfect candidate will thrive under pressure, can work to tight timeframes, as well as work both autonomously and collaboratively in a team.

Working in a consultative manner, you will be providing digital strategy services to the agency and its clients.

As a Digital Content Marketer and Strategist, you will have a minimum 5 years in digital marketing, copywriting, communications or related role, and hold a digital marketing, communications or business degree.

To be successful in this role you will be based in Brisbane and have:

• Extensive working knowledge in social media management and an understanding of marketing best practice
• Strong copywriting, sub-editing and content development skills
• Background in planning and delivering engaging web content and optimising and reporting performance
• Attention to detail and strong organisation skills with the ability to work autonomously across multiple client work flow and campaigns
• Experience with social media management tools and social media management programs
• A great knowledge and love for all things digital
• A strategic mind with a creative flair
• Exposure to working in an agency
• Passion for what you do
• Common sense in how you approach your role and when working with clients
• Experience in writing B2B content
• Proficiency in web Content Management Systems (CMS) with an understanding of JavaScript, HTML and CSS seen as highly regarded
• Proficiency in web analytic and measurement tools such as, but not limited to, Google Analytics, Google Tag Manager, Optimizely, Hotjar, SEMrush
• Basic HTML and CSS skills highly regarded
• High competency in the Microsoft Office Suite.

Shortlisted candidates will be required to undergo a telephone interview, two written tests and a face to face interview.

Culture

Focused Marketing has grown organically and evolved into a highly creative marketing consultancy with a team that is fun, approachable and down to earth.

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