Marketing Specialist, APAC

Summary about this job

Detail information about job Marketing Specialist, APAC. Terms and conditions vacancy

About the business

JoVE is the leading producer and publisher of video resources with the mission to increase the productivity of research and education in science, medicine, and engineering. JoVE is globally headquartered in Cambridge, MA and maintains regional offices in the United Kingdom, India and Australia, servicing over 60 countries. We are a rapidly growing company that is constantly seeking talented individuals to help us expand our business. Our employees work in a fast-paced environment with a fun and friendly culture that celebrates success on a daily basis. Come join our team of collaborative professionals. Start your career with JoVE today!

About the role

Due to our explosive growth, we are looking for an experienced, creative, innovative and hands-on marketing specialist working collaboratively with sales Asia Pacific and global marketing teams to develop and execute strategic marketing plan for the region, consistently improving lead generation, cultivation and conversion through inbound and outbound marketing tactics to drive regional subscriptions and sales.

Responsibilities

• Improve regional marketing initiatives to improve efficiency, lead generation, and promote growth in the targeted market segments
• Collaborate with global marketing and regional sales teams to continuously improve lead generation processes and workflow, lead scoring, and segmentation
• Create list segments based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.) to recommend new targeted campaigns
• Develop and execute localized digital marketing campaigns via email, web, social media, blogs, case studies etc.
• Create compelling and relevant multimedia content for our target audiences
• Capture and report key marketing metrics and optimize campaigns, lead nurturing workflows and help to convert leads into customers. 
• Coordinate on presenting JoVE's product database at selected conferences or events
• Manage all regional marketing collateral and ensure deliverable are abiding to JoVE's brand guideline across all market segments
• Researched and made recommendations on regional media partners and industry associations for digital marketing
• Other duties as assigned

Skills and experience

• Degree in Marketing with 2+ years of experience in marketing hands-on capacity with a marketing automation platform such as Hubspot, Marketo, or Pardot
• Experience in marketing in the B2B, education, and publishing industry
• Knowledge of Salesforce and Pardot integration best practices is desirable. 
• High attention to detail and strong organizational skills
• Good spoken and written English, fluent in Chinese (desired but NOT essential)
• Capable of managing multiple projects within deadlines with minimal supervision