Digital Marketing Manager

Summary about this job

Detail information about job Digital Marketing Manager. Terms and conditions vacancy

• Step into a leadership position at a leading health and wellness company
• Become a part of a dynamic and innovative team and culture
• Opportunity to drive digital marketing strategy within a pioneering organisation

• Step into a leadership position at a leading health and wellness company
• Become a part of a dynamic and innovative team and culture
• Opportunity to drive digital marketing strategy within a pioneering organisation

Drive the national digital marketing strategies for brands such as Anytime Fitness, Orangetheory Fitness, Xtend Barre, and Massage Envy.

What’s in it for you?

At Collective Wellness Group, we support our team members with complimentary gym membership, workplace flexibility, and a culture that invests in the well-being of so that you can lead the most vital and positive life possible. We work together as an organisation to encourage goal setting and excellence in both our personal and professional lives, maintaining a culture of integrity, and inspiring people to live longer, healthier and more fulfilling lives. This is a great opportunity for the right candidate to be absorbed in a culture of empowerment and growth.

The role?

We are seeking a full time enthusiastic and skilled Digital Marketing Manager to join our Collective Wellness Group Support Office team. This role is responsible for the development and execution of the marketing strategy across the digital and social media channels for all Collective Wellness Group brands; Anytime Fitness, Orangetheory Fitness, Xtend Barre, and Massage Envy.

As strong leader, who will report directly into the Chief Marketing Officer and CEO, you will play an important role in guiding your co-workers to achieve greatness, whilst also taking responsibility for managing national digital marketing channels, and providing a framework to support the growing franchise network. The role requires innovation and creativity mixed with a strong technical knowledge.

Duties include:

• Collaborating with the Marketing Manager and PR & Communications Manager to develop and execute the digital component of the annual national marketing plans to ultimately drive awareness, prospects, member acquisition and retention
• Implement and maintain long-term website and digital activity (SEO, Adwords) for all brands
• Develop and maintain an ongoing social media strategy across all brands
• Continuously strive to be innovative, find solutions and raise ideas that enable the CWG brands to lead the market, and competitively fulfil the needs of the individual locations
• Work with partners and the internal team to create ongoing digital/social content
• Collaborate with the Anytime Fitness Marketing Co-operative on a quarterly basis
• Manage agencies and delivery partners for search, website development, and CRM
• Manage the National Marketing Funds with the wider marketing team and General Managers
• Provide support and assistance to franchisees. Work with the wider marketing team to develop strategies that maximise compliance from franchisees, and educate on the ever-changing digital landscape
• Report back to the wider business, and work collaboratively with the PR & Communications Manager to keep franchise network up-to-date with digital activity
• Line management of Digital Marketing Co-ordinator

About you:

• Prior experience in a digital marketing role, with a thorough knowledge in the key principles
• Bachelor level degree or higher marketing qualification
• Understanding of CMS systems and Javascript, with basic HTML coding skills
• Knowledge of Google analytics, Wordpress, Facebook, Linkedin, Twitter, YouTube, Instagram
• Experience with a franchise network or health & fitness industry is preferable
• Outstanding written and verbal communication skills
• Confident presentation skills
• Have excellent time management skills with the ability to multi-task, whilst delivering with pace
• Manage and meet conflicting deadlines from a range of internal and external sources
• Proactive, driven, and self-motivated
• Commercially focussed, with strong budget management
• Process driven problem solver, with strong analytical skills
• Vibrant and passionate team player

If this sounds like the ideal position for you, please apply now by submitting your up-to-date resume, along with a cover letter that highlights how your passion, and previous experience and skills align with what we are looking for in the ideal candidate.