Digital Marketing Specialist

Summary about this job

Detail information about job Digital Marketing Specialist. Terms and conditions vacancy

LK Group is a Melbourne-based family of private companies with diverse interests across property, sports, technology, human resources, business transformation and outsourcing spanning operations in Australia, the United States, and the Philippines.

LK Group was founded on the values of innovation, creativity, entrepreneurialism and the delivery of excellence. Today, the Group employs thousands of people across the world who are truly committed to those values.
  
As the Digital Marketing Specialist, you'll manage and assist all things digital within our high growth business across multiple companies. You'll plan and deliver on all marketing activity, this includes paid acquisition, organic search, affiliates, emails, campaigns, brand, and community engagement across sport.

By managing all digital marketing campaigns, your primary focus is to ensure the effective delivery of bringing new customers to the multi-facet group of companies, and retaining customers via various channels. 
 
Your responsibilities include:

• Manage all PPC, Google Adwords and other paid channels to drive a positive ROI "Return on Investment" from paid traffic
• Tracking and interpreting analytics and A/B testings for continual evaluation and improvement
• SEO management
• Manage and run global marketing campaigns
• Budget Management with an overall view of client budgets and help in setting their expectations
• Working with digital and media vendors, managing project specifications and budgets
• Engaging with the design and broader marketing teams to deliver the desired campaign outcomes 

  
To be successful in this role, you will have:

• Minimum of 10 years working experience with majority being within the digital marketing space
• Minimum of 5 years working with Google Adwords as well as other tools in the PPC/SEO/Affiliates/email trade with experience of DoubleClick (DBM/DCM) management
• Experience working with or in a Digital Media Agency with a strong understanding of budget management
• Proven experience in a Managerial position
• Demonstrated experience and success in a similar digital marketing role, managing marketing campaigns with monthly spends in excess of $100K per month
• Ability to understand and interpret the commercial values, benefits and performance indicators of campaigns
• Experience in creating reports showing web analytics data and site evaluations
• Well organized, detail oriented, with superior project management experience and follow-through
• Communication and interpersonal skills, ability to interact effectively with various levels within the business, including senior management
• Strong understanding of true campaign optimization with the ability to report back on successes and areas needing improvement

  
We are seeking a candidate with drive, dedication and a passion for success to join our team. You'll work from offices off Queens Road alongside a highly motivated and capable team of marketing and design professionals.

If you're interested click apply or contact Samantha at Wall street on 03 9868 9950.