Senior Digital and Direct Marketing Specialist

Summary about this job

Detail information about job Senior Digital and Direct Marketing Specialist. Terms and conditions vacancy

• Lead the development of digital and direct marketing campaigns
• Be part of a creative and fast-paced team – there’ll never be a dull moment!
• Based in the Brisbane CBD in a newly refurbished office

Full-Time | Permanent | Brisbane CBD
 
About RACQ

RACQ exists to make a positive difference to the lives of our 1.7 million members now and into the future. We embrace the value of a vibrant, diverse and inclusive workforce where the backgrounds, perspectives and life experiences of our employees help us innovate, make better business decisions and better serve our members.  We live by our values of generosity of spirit, being of service, inspiring trust and dedication to excellence and have a real sense of pride in what we do.

Join us during an exciting time of growth. Our vision to create a new force in banking for Queenslanders has further broadened our range of products and services which includes roadside assistance, insurance, travel and lifestyle.
 
 
About the Role

Reporting to the Team Manager, Digital and Direct Marketing, you will work as part of a dynamic team to deliver digital and direct marketing campaigns to build a high impact and effective presence for the RACQ Group. You will add a strategic lens to the optimisation of campaigns, delivering best practice digital and direct marketing whilst ensuring a positive return for these activities. 

• Contribute to the planning and development of marketing plans and strategies
• Coordinate, design and produce digital and direct marketing materials
• Lead the design, development and optimisation of a range of email newsletters
• Coach, mentor and manage the work load for a direct report
• Alongside the Team Manager, responsible for the broader thinking of how Brand and Membership fits with product campaigns
• Support the Team Manager in designing and executing the longer term digital and direct marketing strategy for RACQ
• Work with agencies to optimise campaigns and identify potential campaign opportunities
• Forecast, manage and reconcile marketing campaign budgets
• Maintain effective work practices and undertake quality checks within legal and brand compliance guidelines
• Build valued relationships within marketing team and stakeholders
• Track, measure and report campaign performance

 
Skills & Experience

• Tertiary qualification in business with a marketing major preferred
  
• Minimum 5 years' experience in digital and direct marketing campaigns
  
• Demonstrated experience in strategic thinking and experience design
  
• Previous experience running regular email campaigns and newsletters and using email marketing platforms like Salesforce Marketing Cloud
  
• Previous experience managing team members will be highly regarded
  

 

Benefits

• Free Roadside Assistance and up to 25% off RACQ insurance products
• Recently renovated offices, close to transport and shops
• Access to health and wellbeing benefits, including Employee Assistance Program
• A wide variety of travel, accommodation, retail and automotive discounts
• Work for an organisation that is always striving to do better and be better
• Be part of a diverse team with a learning culture

 
How to Apply

Apply directly online and attach your resume and cover letter. Please note, we do not accept third party or emailed applications.

 
Applications close Friday 20 July 2018.
 

All applicants will be contacted to advise of the outcome of their application. Please keep an eye out for email updates from us. Applicants may be required to complete video interviews, psychometric testing, a health assessment and/or a criminal check. If you have any enquiries not addressed in this advertisement, please email [email protected] and a member of our team will be in touch as soon as possible.

 

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