Marketing Manager
*Join a fast growing company company with opportunities for growth and development* Dynamic, entrepenurial team* Responsible for newly acquired brand
Summary about this job
Brand Management
Company: Evolution Health
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-2-8784-2556
Fax: +61-7-8914-9826
E-mail: n\a
Site: n\a
Detail information about job Marketing Manager. Terms and conditions vacancy
The opportunity: Marketing Manager - Pentavite
As Marketing Manager, you will be responsible for strategically developing and leading the implementation of a brand plan to achieve business outcomes for a newly acquired brand to our portfolio. You will translate the company objectives into marketing strategies, focusing on consumer marketing, advertising and media ensuring it aligns with our brand strategy. Working cross functionally and partnering with key external stakeholders you will communicate and integrate our strategies to deliver campaign objectives as well as overseeing the day to day planning and co-ordination and ensuring the strategic plans and objectives are delivered.
Competitive Package + Bonus
Key Responsibilities
- Develop (annual) brand plan including strategies based on organisational objectives and tactical activities
- Work with agencies to develop yearly communications and channel plan, including the use of existing and new and emerging technologies
- Develop, manage and lead implementation of consumer advertising/media campaigns including setting campaign objectives and ensuring materials are on brand
- Ensure all campaigns and materials comply with industry regulations and guidelines
- Identify and manage all types of consumer market research projects (including Brand health, NPD, segmentation, concept testing, etc.) to facilitate quality decision making of the organisation
- Monitor and analyse market conditions and competitor activities
- Work with the business to understand NPD opportunities and develop market launch plans
- Collaborate with broader team with strategic and tactical brand projects including POS, LAM, field team comms, etc. using existing and emerging technologies
- Manage and liaise with relevant agencies (Media, Advertising, Research, PR, etc.) ensuring the brand is pushed to new levels and meeting agreed objectives
- Increase overall brand health
- Responsible for the measurement of ROI and evaluation of effectiveness of campaigns
Skills and Experience needed:
- Tertiary marketing qualification
- 5+ yrs experience in FMCG or OTC brand management
- Experience working in the VMS Category highly desirable
- Experience with international markets a plus (China highly regarded)
- Proficient in MS Office
- Ability to analyse category data to measure success and to develop insights
- Ability to turn consumer insights into deliverable brand plans and key messages
- Exceptional communication skills in English both verbal and written
- Experience with CHC and ASMI (desirable)
- Knowledge and understanding of marketing within the healthcare sector or VMS category
- Experience in qualitative and quantitative market research
- Proficiency in managing and directing agencies and strategic vendors
- Experience working in a cross-functional team and strong relationship builder
- Knowledge of market trends and category insights in the VMS category both domestically and in emerging markets
- Knowledge and experience in mothers and baby categories
- Experience in analysing category data to measure success and ROI
- Experience in analysing, interpreting and responding to consumer insights with brand plans and key messages
If you would like to join the Evolution Health team, please submit a covering letter and your resume via SEEK.
For further information regarding Evolution Health, please visit our website: www.evolutionhealth.com.au