Senior Marketing Manager

Summary about this job

Detail information about job Senior Marketing Manager. Terms and conditions vacancy

Founded in early 2015 and based in Sydney, Hireup is a trusted online platform and community for people with disability and their families to find, hire and manage support workers that fit their needs and share their interests. Whether it’s support for getting to work, catching a local footy game or taking the scenic route, Hireup gives people the tools they need to live the most flexible, seamless and supported life possible. With over 30,000 registered users in communities all across Australia, Hireup is a national network of local supports. As a purpose-led organisation, we promote a culture defined by its humanity, curiosity and creativity, and allow this to infuse our services, product and people.

At Hireup, we communicate from the heart, creating content that starts conversations, inspires action and encourages others to share in our vision. We take a thoughtful, strategic and creative approach to our marketing, communications and brand initiatives and work hard to build a community movement that amplifies the many and varied experiences of Australians with disability. Our team is comprised of people who share these beliefs and know how to use them in fuelling our growth and positive social impact.

The Senior Marketing Manager’s primary focus will be to develop and execute a full-funnel marketing strategy that champions our brand, love of storytelling and the voices of our users. Being a tech company, we are looking for someone with a strong and demonstrable understanding of digital marketing tactics coupled with a broad understanding of traditional marketing strategies across both ATL and BTL channels.

The big picture

• Join Australia’s fastest growing, for-purpose tech scale-up (we recently topped Deloitte’s Tech Fast 50 List)
• Drive high-impact, brand-led marketing campaigns that inspire and ignite passion
• Make meaningful social impact through your work whilst being a part of a driven, specialist team

Priorities – the work

•  Own and deliver full-funnel marketing strategies that deliver on growth targets
• Lead, mentor and collaborate with some of Australia’s most talented marketing, brand and communications specialists and agencies - delivering “out of the box”, creative and highly impactful campaigns
• Build and implement best in class marketing campaigns using a variety of ATL and BTL channels such as advertising, social media, digital, experiential, events, brand partnerships and sponsorships
• Contribute to current digital marketing activities in collaboration with our Digital Marketing Manager
• Develop and execute campaigns by region that recognise the uniqueness of each new Hireup community, ensuring all marketing activities feel local and personal
• Identify and analyse likely performance drivers and provide clear and actionable adjustments to the marketing strategy going forward
• Work closely with our product team and Digital Marketing Lead to improve conversion rates
• Implement a test and learn approach by building region-specific campaign learning frameworks and testing new measurement and research platforms as necessary

Skills – the person

• Bachelor’s degree or above and 7 + years’ experience in a related role with a well-loved, B2C brand
• Minimum 2 years’ experience leading and mentoring an acquisition-focused marketing team
• Highly creative with experience developing and implementing both ATL and BTL marketing strategies and campaigns for innovative, people-centric brands
• Commercial, acquisition and growth mindset and strong exposure to, or experience leading digital marketing strategies and campaigns
• Hands-on team player with the ability to work at both strategic and tactical levels
• Brilliant marketing portfolio featuring examples of collaborative and self-initiated projects
• Excellent written and verbal communication, project management and problem-solving skills
• Strong business acumen and the ability to use data to drive actionable insights
• Inclined towards taking initiative in a collaborative and integrated way to build solutions
• Ability to learn on the fly and exercise intellectual agility
• Strong connection to, or interest in building an understanding of the Australian disability sector and community
• Approach work with high-energy, drive and internal motivation
• Exhibit adaptability, resilience, transparency, trustworthiness, passion and innate curiosity

The position is full-time and the salary will be dependent on experience. For more information about the role and how it fits within Hireup, contact our Talent Acquisition Manager, Jessica via [email protected] or on 0404 330 776.