Digital Marketing Specialist

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Fender Music Australia is looking for someone to drive our global digital marketing strategies utilizing social media and local marketing channels!

Summary about this job

Marketing Communications

Company: Fender Music

Location: Sydney

Work type: Full Time

Salary: n\a

Phone: +61-3-5827-6437

Fax: +61-8-8505-3529

E-mail: n\a

Site:

Detail information about job Digital Marketing Specialist. Terms and conditions vacancy

Fender Music Australia Pty. Ltd ("FMA") is located in Botany, Australia. Our brand mission is to accompany each player at every stage with products and brand experiences that fuel the pursuit of musical expression. Within Fender Digital Marketing we are building a global community of active players, artists & influencers across all of our digital products and channels. Within the division, we are creating and delivering digital products & services designed to invite participation, and enhance each player's musical journey.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument; it’s a cultural symbol that resonates globally.

The Digital Marketing Specialist is a key role that will drive sales, grow the brand and expand our marketing reach within Australia. This is an opportunity to help build and define our digital marketing for our instruments in Australia.

About the Job:

  • Collaborate with global digital strategy team 

  • Own the Fender Music Australia digital strategy 

  • Grow social channels for all brands 

  • Curate regional web content in alignment with strategic goals 

  • Drive web traffic 

  • Develop and monitor standards for our Dealer websites 

  • Identify new digital advertising/marketing channels and tools 

  • Curate regional native Social Media content in alignment with strategic goals 

  • Manage our digital content and campaign: 

  • Online product catalogue 

  • B2B and B2C marketing campaigns 

  • Global Facebook content 

  • Paid advertising 

  • Work with traditional media and on trade shows with the team when required

 

What you need:

  • A passion for music 

  • Creative and Innovative 

  • Knowledge of current and emerging digital tools, technologies and social platforms 

  • Project management skills and design skills 

  • Experience working with campaigns within timelines and budgets 

  • Attention to detail 

  • Experience in digital B2B and B2C marketing 

  • Experience in Search Engine Optimisation and Marketing 

  • Excellent grammar, communication and writing skills 

  • Proficiency in Spredfast, Microsoft Office suite 

  • Strong analytical skills

 

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

 

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