REGIONAL MARKETING SPECIALIST
In this role you will work closely with regional sales managers to build a successful marketing effort to support the sales team.
Summary about this job
Marketing Assistants/Coordinators
Company: TRINTECH
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-7-2173-3020
Fax: +61-8-6108-6607
E-mail: n\a
Site: n\a
Detail information about job REGIONAL MARKETING SPECIALIST. Terms and conditions vacancy
The Marketing Specialist is responsible for demand and lead generation in Australia, New Zealand and surrounding APAC region through a number of marketing channels, including inbound marketing tactics like email and social media, paid advertising, and events. You will be responsible for understanding what activities increase lead generation from our database and marketing tactics. In this role you will work closely with regional sales managers to build a successful, sustainable pipeline of leads and customers specific to your area. Your goal is to generate demand and turn interested, qualified leads into happy customers.
Responsibilities:
- Define a region-specific marketing plan based on the overall company marketing strategy
- Optimize each marketing touchpoint using data, including top-of-funnel channels like social media and blogging, middle-of-funnel channels like email nurturing, and bottom-of-funnel activities with sales teammates
- Plan and host on/offline events to deepen relationships with customers and attract local prospects
- Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action
- Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events
- Create and implement new projects and creative ideas that help improve lead conversion rates
- Support overall marketing team goals and programs, ensuring their success in the region
- Assist regional sales managers as needed, including increasing brand awareness locally/regionally and driving leads
Skills/Requirements:
Requirements:
BA/BS or equivalent working experience
Strong abilities in digital marketing tactics with experience planning and/or speaking at local events
Excellent communicator and creative thinker, with an ability to use data to inform all decisions
Excellent writer and communicator with the ability to align that communication with the larger company tone
Great attention to detail and project management skills. This role requires balancing several initiatives together
Our Wish List:
Experience with Marketo marketing automation and analytics features are a plus but not required
Experience with Salesforce.com is a plus
PLEASE APPLY DIRECTLY VIA WWW.TRINTECH.COM (CAREERS TAB AT BOTTOM OF MAIN PAGE) FOR IMMEDIATE CONSIDERATION, OR USE DIRECT LINK BELOW
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Disclaimer: This Job Summary indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.
Trintech Inc. is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state or local municipal law.