Digital Marketing Specialist - SEO

Summary about this job

Detail information about job Digital Marketing Specialist - SEO. Terms and conditions vacancy

Company Profile

Doltone House is a highly awarded Venue & Catering Collection currently celebrating our 23rd year in redefining Australia's meeting, events and wedding industry. Well renowned with two venues located on Sydney Harbour in Pyrmont (Jones Bay Wharf and Darling Island), the other nestled in Sydney CBD’s Hyde Park, Sylvania Waters and the most recent addition Australian Technology Park.

About the Role

We are looking for a talented Digital Marketing Specialist to take on a contract role within our growing business. Working on site, reporting to the Creative Studio Manager, you will be responsible for taking the lead on continuously improving the performance of our search engine ranking by driving new traffic, developing and optimising the company website and creating email marketing campaigns. Essentially you will be looking after the development and implementation of our digital strategies across the Doltone House brands to increase web presence and content promotion. 

Responsibilities & Duties

• Develop and implement search strategies to grow traffic and optimise conversion rates - Including keyword research, link building, on page optimisation, landing page development, site structure updates and content promotion
• Create and manage Google AdWords campaigns
• Ensuring every new page added to the site is SEO optimised prior to deployment and contains appropriate cross links
• Liaise with the editorial team to drive targeted content creation
• Managing the business websites and databases
• Creating digital marketing collateral and managing execution of digital marketing campaigns including websites, landing pages and EDMs
• Build and segment custom EDM campaigns and manage these from end to end
• Track, report an optimise on all digital assets

Skills & Experience:

• 3-5 years SEO experience
• Good understanding of WordPress, Google Analytics and AdWords
• Hands on experience in building effective digital marketing programs (SEM, SEO, EDMs)
• Experience with database management and marketing automation platforms
• Hands on experience with web development technologies (HTML, CSS)
• A deep understanding of web analytics, SEO, A/B testing, tagging, and content management
• Experience configuring, implementing and tracking digital campaigns across multiple channels
• Excellent numeracy skills. You understand statistics, are well versed in Excel, are business-minded, and can perform sound data analysis
• Excellent communication skills

To be considered for this role:

• You must reside in Australia (Sydney preferred) - overseas applicants will not be considered for this role.
• Please ensure you attach an updated copy of your resume and cover letter with your job application.

Our application process is completely confidential – We respect the privacy of all candidates. Only successful candidates will be notified for interview. Thank you in advance for your application