Marketing - Brand Manager

Summary about this job

Detail information about job Marketing - Brand Manager. Terms and conditions vacancy

• Premium Australian Product - Well known brand
• Fantastic team environment
• Newly created role

ABOUT PENRITE

Penrite Oil  is an Australian independent international lubricants company established in 1926. It is privately owned. Head Office is located in Dandenong South, Melbourne, Australia, with other major offices in Sydney, Brisbane, Adelaide, Perth and Auckland, New Zealand and United Kingdom, exporting to over 50 countries in Europe, Asia and America.

We are the leading Australian owned manufacturer and distributor of high performance oils to the Automotive Industry servicing commercial, retail and workshop channels.

As the company continues to grow we are seeking a Marketing professional to strengthen our Marketing team. 

ABOUT THE ROLE

Reporting to the General Manager – Sales & Marketing you will be responsible for planning and implementing the marketing strategy across all market sectors and aligning the marketing strategy through a collaborative approach whilst mentoring and developing the team the role will be accountable for meeting key deadlines . 

This position is a hands on role responsible for the following key areas:

Marketing and Brand Management

• Prepare and deliver high quality marketing material and communications including print, electronic and social media; including the creation and management of company websites and social media.
• Maintain the branding guidelines and ensuring that all material adheres to the guidelines.
• Working closely with the Sales Management team to develop and execute the B2B strategies to continue to promote the brand awareness within different sectors.

Product Labels & Packaging

• Define marketing messages, branding, look and feel across SKUs and ranges.
• Sign off completed art, cross checking all info, product codes and bar codes.
• Review product labels to ensure compliance with relevant legislation and consist design across the product range.
• Develop all material for all new product releases.
• Working with Designer (labels) assist with the development of new product packing.

Media Print/On Line/ Radio/ TV

•  Define print media and on-line campaigns, investigate appropriate opportunities, confirm messaging and work with designer to complete artwork and write complimentary editorial content where appropriate.
• Work with media provider to develop appropriate radio campaigns, define messaging and write scripting and track and measure campaign success.
•  Work with media provider to develop appropriate TV campaigns and where necessary develop new campaigns working with appropriate third party.

SKILLS AND EXPERIENCE

The ideal candidate will have a passion for the automotive industry with the following attributes:

• Tertiary qualifications in Marketing
• Proven Marketing/Product or Brand Management experience minimum of 5 years in a similar position ideally within the automotive market
• Proven experience and understanding of consumer behaviour, digital marketing and competitor analysis.
• Proven project management experience  
• Proven people management experience 
• Have knowledge of a wide range of marketing techniques and concepts
• Possess excellent communication skills and the ability to respond well to pressure
• A creative thinker

BENEFITS AND CULTURE

Come and join a dynamic family organisation with opportunities to continue to develop your career as the business continues to grow.

An attractive remuneration package in accordance with experience and employee benefits shall be offered to the right applicant.

If you have the above skills please email your resume and covering letter to the attention of the HR Manager by clicking on the APPLY NOW button below.