Marketing Optimisation Analyst
A rare opportunity for an experienced Marketing Analyst in a team that share a common vision for success
Summary about this job
Digital & Search Marketing
Company: Slade Group
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-3-4023-4431
Fax: +61-8-1964-2657
E-mail: n\a
Site: n\a
Detail information about job Marketing Optimisation Analyst. Terms and conditions vacancy
- Renowned Educational Institution
- Be part of something special
- High performing team
Our client is a renowned educational institution known on a national level. The organisation offers an opportunity for employees to challenge themselves, build their careers and make a significant difference.
The opportunity
The Marketing Optimisation Analyst is a highly cross-functional role within the Strategic Marketing and Communications Division dedicated to ensuring value is delivered to the business through understanding return on marketing investment.
A typical day could see you
- Developing and identifying target audiences and insights that can underpin marketing activity
- Using statistical models such as regression, logistic and clustering to analyse the audience base to identify marketing opportunities
- Planning and designing marketing activity
- Forecasting, monitoring and reporting of marketing performance
- Leading the collection, analysis and interpretation of qualitative and quantitative information to identify new marketing opportunities
- Recommending and implementing data modelling techniques
What we're looking for
- Someone who has extensive experience and understanding of the theoretical foundations of marketing/data analysis
- An exceptional project manager
- A person with superior proficiency in qualitative and quantitative research
- Someone who is an excellent problem solver
- A person who has experience building statistical models such as regression, logistic and clustering
- An exceptional relationship manager
- Someone who has a good understanding of SQL, SAS, Python, SPSS, BI tools, CRM and Google analytics
What qualifications will you need?
- A degree in statistics, marketing or similar discipline or an equivalent combination of relevant experience and/or education/training
What do we offer?
- Flexible work arrangements
- Career growth
- Collaborative team environment
- Inclusive workplace
- Excellent well being program
Who should apply?
If you are a marketing and data analytics guru that puts measurement at the forefront of everything they do then we would love to hear from you.
For a confidential discussion, please call Kate Beaumont at Slade Executive on (03) 9285 5842.