Life-cycle Campaign Manager

Summary about this job

Detail information about job Life-cycle Campaign Manager. Terms and conditions vacancy

• WGEA employer of choice
• Join the team at Australia's number one car sales website
• Work for Forbes' #12 most innovative growth company in the world

Got drive? You’ll fit right in.

In 1997 we tried something new - we've been doing it ever since. From humble start-up beginnings, today we're an ASX top 100 with world-class technology and advertising solutions. Not only are we the largest online automotive, motorcycle and marine classifieds business in Australia, we're growing across Latin America and Asia.

The role
The Life-cycle Campaign Manager is responsible for delivering best in class, automated direct marketing activity across the carsales network.  This highly hands-on role involves the end to end planning, execution, and management of a variety of 1-to-1 direct customer communications and programmes pivotal to engaging and commercialising our 4M+ strong member audience.

What you’ll do

• Develop and deliver innovative, targeted, automated channel campaigns end to end – including template design and copy, build, testing, tracking, deployment, distribution, reporting and optimisation
• Provide actionable insights to the business (working with Insights Partners) utilising campaign and site performance metrics alongside underlying data sets
• Independently own the entire campaign development process, collaborating with specialist teams, external partners and agencies where applicable
• Be the subject matter expert in all things automation and the email platform guru, offering best practice insights, strategic recommendations and guidance to our many stakeholders
• Work with the wider marketing team to ensure all customer communications are always on-brand and on-message, including the look and feel, copy content and call to action
• Continually enhance marketing communications to apply past campaigns learnings and optimisation recommendations
• Liaise with the in-house sales team to develop complementary, native monetisation opportunities where possible
• Own the content creation requirements for campaigns and strategies with written communication skills, copywriting and an eye for detail is one of your key strengths

 What you'll have 

• Understanding of digital and direct marketing principals – client side B2C digital marketing experience preferred
• Experience executing 1-1 customer experience campaigns that drive engagement and profitability with recent examples demonstrating ROI particularly with strong retention marketing exposure
• Expert knowledge of marketing automation solutions with a min 2-3 years of hand on experience with an enterprise level ESP
• Proven ability to work with complex data sets to identify key insights and opportunities for CX improvement
• Proficient in HTML and CSS
• Sold back using Google Analytics or similar reporting platform
• Experience creating relevant content
• Solid understanding of website and email development processes

Who are you?

• A genuine customer advocate
• A digital marketing native
• Passionate about driving proven results
• A self-confessed data nerd with a passion for using insights to drive outcomes
• Proactive and efficient
• Excellent attention to detail
• Exceptional communicator
• Great internal and external stakeholder management
• A good eye for effective design

Why Apply?

carsales offers extensive opportunities to learn and evolve in a diverse, fast-paced and dynamic environment. We are committed to our people through many ongoing initiatives associated with culture and benefits, career development, health and well-being, community, work-life balance, reward, and recognition. We continually strive to attract and retain the most talented people through a number of programs designed to support learning and development. When you work at carsales you don't just have a job, but you have a rewarding career.

carsales is an equal opportunity employer who prides themselves on providing a diverse workplace that brings out the best in its people. We encourage women and men of all ages and background to apply. 

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And just a quick one… 
Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis.