Head of Marketing

Summary about this job

Detail information about job Head of Marketing. Terms and conditions vacancy

• Competitive salary
• Family friendly work hours
• Amazing career opportunity

Bright Star Kids is a close-knit team of creative people who are passionate about giving our customers the best possible experience, from start to finish. We started out over 12 years ago as a pure play e-commerce business and now have grown to one of the largest personalised school supplies companies in Australia. Bright Star Kids (www.brightstarkids.com.au) is a fun, creative and fast-paced place to work, which really feels more like being a part of a big happy family. Based in Unanderra, not far from Wollongong, we're pretty laid back and have great working hours, so it's perfect for family life.

About the role

We're looking for someone who is not only amazing at marketing but who can fit into our culture. You will be working directly with the founders of Bright Star Kids, as well as collaborating on a daily basis with our various teams who take care of product design, marketing and content creation. You need to have at least 5 years experience in a senior marketing role, with a track record of being able to engage and motivate your team to do their very best work. You should eat and breath data, and use it to improve our marketing activities across the business. You need to have an in-depth knowledge of the 'Mum' market, and ideally, have worked in this space over the last number of years.

There are so many reasons you'll love to work with us!

• Competitive salary

• Work in a creative environment with great people

• Flexible family friendly work hours available

• No suits required, so you can wear comfy clothes

• Get rewarded with bonuses when you do a great job

• 5 weeks of holidays, including a day off for your birthday!

• Fantastic opportunity to grow your marketing career

We'd love to find someone who embodies the following:

• You're knowledgeable and passionate about the 'Mum' market.

• You pride yourself on your creative marketing techniques and skills.

• You love data! You particularly love using it to measure past performance and most importantly figure out how to improve future campaigns. 

• You're a natural planner and love to get things done! You're bursting with energy and are excited about growing Bright Star Kids unique brand.

• You're an exceptional team leader. You're great at delegating and being able to hold people accountable while inspiring them to grow in their roles and deliver their best work.

• You've got an incredible eye for detail and you can easily coordinate multiple projects at the same time. 

What will this role include?

• Plan and help to execute all our marketing campaigns to drive qualified traffic through Facebook Ads, social media, blog, SEO, email, influencers and video.

• Define customer segments, identify needs, prioritise markets, and utilise research and insights to develop effective strategies to drive the business's top and bottom line, while building our overarching brand.

• Provide leadership in creating and translating our brand strategy cross-functionally into not only marketing/PR tactics, messaging & creative, but also website UX/UI, product development and all touchpoints across our customer experience.

• Manage a large marketing budget and maximise ROI on marketing spend across paid social, paid search, display, shopping, offline and other paid media channels.

• Use Google Analytics and other supporting data systems to report on performance and use these results to make critical business decisions, including identifying trends and insights, and optimise spend and performance based on the insights.

• Collaborate with setting KPI benchmarks to evolve how we monitor, measure, and analyse the effectiveness of all marketing initiatives and programs.

• Refine the strategy of key social media channels and corresponding influencer campaigns (Instagram, YouTube Facebook, and Pinterest), including the purpose it serves, KPI's, levers to accelerate lead acquisition through each channel, and dedicated budgets.

• Innovatively drive our Customer Loyalty and School Fundraising programs.

• Work alongside our creative team to develop effective marketing collateral, products and on-site content and usability, to drive more traffic and increase sales.

• Stay abreast of industry trends through continuous training and networking events.

We're offering a very competitive salary, which will be dependent on your skill level and is negotiable.

Located in Unanderra, NSW 2526 (10 minutes from Wollongong) there is free parking and public transport within close proximity.

How To Apply:

If you think you're the right person for this position, we'd love to hear from you. Here is how the process will go:

1st Stage: Click on the APPLY button to send us your CV along with a COVER LETTER.

2nd Stage: All suitable applicants will receive an email with a link to fill out a questionnaire. 

3rd Stage: Applicants who reach this stage may either be asked to do a phone or in-person interview.

If you have any questions about the role before you apply, please email Susan at careers [at] brightstarkids.com.au

Applications close on or before end 31st July '18.