Senior Marketing Manager - Brand

Summary about this job

Detail information about job Senior Marketing Manager - Brand. Terms and conditions vacancy

• Own and Drive Brand strategy
• Highly engaged and experienced team
• Key relationship and influencer role

SEEK is the global leader in the creation and operation of online employment markets. Established in 1997, SEEK is listed on the Australian Securities Exchange where it is a top 50 company employing over 6,000 and with a market capitalisation close to AU$6billion. SEEK has the largest market capitalisation of any job board in the world.
A cornerstone of SEEK’s growth since its inception has been the quality of its people, its award-winning culture and strong commitment to its values. SEEK provides a culture of excellence and acceptance and celebrates the diversity of employees that contribute to the success of its organisation.

The Opportunity

The Senior Marketing Manager - Brand plays a key role within the Marketing Team and is a brand specialist. The primary focus of the role is to drive brand direction, brand strategy and influences the communications roadmap for the next 12+ month horizon in order to strengthen customer (Candidates & Hirers) engagement and deliver on SEEK’s brand vision across the AU and NZ marketplaces.
This role reports directly to the Head of Brand & Candidate Marketing and is responsible for Brand Team which is made up of a Brand Specialist and a Creative Services Team (5 direct reports in total)
  
 Day to day you will;

• Drive brand direction and brand strategy for the next 12+ month horizon for both AU and NZ to deliver on SEEK’s brand vision in the marketplace
• Create, own and embed SEEK’s Why Settle’ brand platform and develop its communications roadmap to help deliver on business priorities
• Grow and continue to develop a world-class Creative Studio Team to support the Marketing Team and the wider SEEK business to drive stronger and more consistent brand communication
• Be the SEEK Brand champion
• Lead and develop integrated SEEK brand campaign initiatives across channels, on time, on budget and aligned to the overall comms strategy. Collaborate with channel experts to ensure the creative strategy & idea are aligned during implementation
• Continuous tracking and analysis of marketing campaign results, brand health metrics and competitive activity
• Build strong market presence by actively engaging with external networks to bring best practice thinking and trends to the SEEK team.

So, what are we looking for?

You are a strong Consumer Marketer with experience heavily weighted towards brand strategy and management
You also demonstrate:

• Proven skills with the entire campaign development process; from campaign planning & implementation right through to measurement and optimisation
• Ability to lead, coach and empower a diverse team of individuals ranging from brand & communications people to a team of creative specialists
• Creative thinking and execution of effective marketing and advertising communications
• Experience in media strategy with paid, owned and earned channels
• Experience managing budgets
• Ability to analyse customer research and develop marketing actions/outcomes

A Strong leader you influence and motivate cross-functional teams to deliver great outcomes, and can gain the confidence of business stakeholders, building productive working relationships with clients and technical team members

The SEEK Culture
Your future co-workers love working for SEEK. Don't just take our word for it though, you can find out for yourself by visiting SEEK Company Reviews. The SEEK office is located on St Kilda road, a short tram ride from the CBD, a 10-minute walk from Prahran train station. Or join dozens of other SEEKers who choose to take a leisurely morning bike ride into the office each day.

Benefits of working @ SEEK:

• Participate in the Employee Share Scheme
• Work life balance - Chat with us about how we can embrace the idea of a flexible role for you
• Tailored career development planning