Marketing Executive

Hammons Holdings has been appointed the new operator of tourism activities on the Sydney Harbour Bridge and is set to transform the Bridge from a thrilling climb attraction into a collection of iconic experiences. Thatvision is to deliver a broad range of unique experiences to attract a larger audience from growing markets on a more regular basis, embedding authentic stories at the core of each interaction through use of innovative technologies and design. Every visitor will leave with a sense of awe and wonder for the Sydney Harbour Bridge, restoring the icon to its rightful position as ‘The People’s Bridge’.  
 
Importantly, Hammons Holdings’ vision is to open up the Sydney Harbour Bridge tourism activities to everyone, regardless of physical fitness and economic capacity. 
 
**Please note FelizPuente is the current transition project name. It is the name of the company that owns the concessions.  It means Happy Bridge in Spanish.   
 
We are looking for a talented Marketing Executive to execute and report on marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements as directed by the head of marketing and in conjunction with agencies
The ideal candidate will be efficient and effective for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.
 
The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.
Responsibilities
 
As a Marketing Executive you will be responsible for:

• Conducting desk research, a to evaluate trends, markets and competition ventures
• Initiating and controlling surveys to assess customer feedback
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintaining relationships with agency partners to ensure collaboration in promotional activities
• Monitoring the progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in reporting on budgets and monitoring expenses
• Experience executing through the line campaigns with particular focus on digital, social and email marketing.
• Responsible for day-to-day maintenance of the company websites via our enterprise level content management systems
• Work with the marketing team to implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
• Work in conjunction with agency partner to drive best in class Search Engine Optimization and organic web results
• Build, manage and segment email lists and campaigns via Pardot including designing and testing templates, calls-to-action and content
• Provide hands on CRM and marketing automation knowledge to support the national sales team and other key stakeholders
• Identify and implement process improvements and efficiencies
• Evaluate, measure and report on the performance of campaign initiatives
• Ability to report on campaign effectiveness through clear liaison with internal and external parties for data and analytics against core business goals in an effective and simple manner with direction. (Not afraid of data!)

 
 
 
To be successful in this role you will have:

• Proven experience as marketing executive or similar role
• Good understanding of market research techniques and data analysis
• Thorough knowledge of Marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics
• Excellent communication and people skills
• Strong organizational reporting and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant discipline
• At least three years’ marketing experience with emphasis on digital
• Tertiary qualifications in marketing or communications-related area, highly desirable
• Exceptional admin and organizational skills – managing WIP, timelines and budget reconciliation
• Ideally a combination of industry applicable experience within the financial services or insurance sectors or third-party distribution
• Excellent verbal and written communications skills
• Solid email marketing and distribution experience
• Strong Content Management and CRM experience 
• Experience managing digital and creative agencies
• Up-to-date experience with SEO, SEM, EDM, e-commerce, Google Tools (Adwords/Analytics)
• Understanding of and experience with core social media platforms
• Experience with Adobe Creative Suite including InDesign, Illustrator and Photoshop
• Proven ability to manage own time, multi-task and work well under pressure