Marketing Manager

Summary about this job

Detail information about job Marketing Manager. Terms and conditions vacancy

• Autonomous, diverse, hands-on roll for two online products
• Create, manage and implement online marketing initiatives
• Based in a first class Melbourne CBD Head Office

Position Purpose

As the Marketing Lead, you will be responsible for managing the brand positioning and marketing activities of The Safetrac Group’s two online products, Safetrac and Boardtrac. 

We are a small subsidiary business wholly owned by MinterEllison law firm. 

One of our products is a mature business, with a much-needed marketing focus. The other is a start-up business that needs a go-to-market and launch strategy. 

This is a relatively autonomous, hands-on role that requires the applicant to operate as a one-stop marketing department. You will be responsible for creating the strategic plan, nurturing and growing our brands, while conducting day to day audience acquisition activities via HubSpot. There are no direct reports and you will be required to roll up your sleeves and work hard to position our businesses for significant growth. This is an ideal role for an experienced marketing professional with both brand and social media experience who has an entrepreneurial flair that wants to significantly contribute to the brand identity and growth of our growing businesses. You will work closely with the National Sales Manager and report to the CEO.

Role Summary:

This role requires you to have broad experience in product marketing, preferably within the technology sector.  You aren't fazed by multiple deadlines, have significant experience in using HubSpot and have a start-up bent of mind.

Responsibilities:

• Be responsible for our product’s market launch, customer development, and ongoing consumer growth, including through audience acquisition, engagement and data mining. 
• Meet KPIs based around managing customer acquisition campaigns (organic and paid) and ongoing activity across channels including search, social media, and email. 
• Identify content distribution and brand development opportunities for our learning platform, based on engagement data, business channel partnerships and competitive intelligence. 
• Gather data on customer behaviour and satisfaction to maintain and improve the overall user experience. 
• Steward our brand in the marketplace, developing and providing quality assurance for all communications and marketing collateral, including creating our regular newsletter. 
• Work with contractors and agencies to deliver on the above items and provide hands-on deliverables and expertise day-to-day in our start-up workplace. 
• Work collaboratively with the CEO, Sales Director, Clients Services, Content, Tech & Product teams, and external agencies to plan and deliver digital assets as part of integrated marketing campaigns. Submit briefs and execute projects for individual product campaigns.
• Build strong partnerships with internal teams (Sales, Client Services, Content, and IT).
• Assist the team in managing the marketing budget including vendor set-up, invoicing, and bill payment. Manage the billing process with external partners and internal teams.
• Be the team lead in understanding our key digital marketing measurement tools e.g. Google Adwords, Google Analytics, HubSpot. Ensure all digital assets are properly tagged for measurement
• Reviews of site metrics and customer feedback to recommend strategies to maximize online effectiveness and customer satisfaction, and partner with internal teams and external agencies to implement changes.
• Ability to gather deep local customer insights & intelligence – be the expert on customer segmentation and prospects; interfacing with our customers, feeding insights into local strategy & managing customer case studies/content.
• Drive and support strategic projects and initiatives as needed, including campaign work across social, brand, MinterEllison PR & performance channels
• Ensure product and site quality for Safetrac.com.au and Boardtrac.com.au is best in class - monitoring bugs/quality on sites and following up until closure

Education/Certifications

• Bachelor Degree in Marketing or related field required

Work-related Experience

• Demonstrated expertise in delivering high performance results from digital marketing campaigns using social media platforms (in particular LinkedIn) in a business context and a deep understanding of analytics and toolkits across AdWords, SEO, and social media marketing 
• An entrepreneurial and growth mindset with experience in brand-building and revenue generation for early-stage digital start-ups 
• Significant hands-on experience in creating and managing successful online campaigns and to drive audiences, boost app downloads, convert to revenue, etc.  
• Number driven mentality and familiarity with website optimization software
• Well versed in business analytics tools to support and guide our local marketing strategy.
• Solid understanding of marketing and driving customer insights that help inform business decisions.
• Experience in using marketing automation tools such as HubSpot / Pardot/ Marketo, as well as email creation and running campaigns
• 5+ years’ experience with a focus on digital marketing/analytics and product development.
• Prior experience in Legal & Compliance and/or learning management/ eLearning is highly desirable, as is an understanding of the Australian Legal & Compliance/ HR/ L&D audience and digital landscape
• Excellent proficiency with Microsoft Office Suite, Google Analytics, Adwords Hubspot, retagging, & integration with ZOHO CRM
• Experience in writing marketing content
• A Journalism or Marketing degree is a bonus, but not essential.
• Excellent communication skills and the ability to multitask and overcome challenges.
• The ability to work to deadlines and manage your time effectively.

You are: 

• A relationship-builder and an outstanding communicator, excelling in both business-to-business and business-to-consumer environments 
• Keen to use your skills and experience to grow a product with purpose 
• A hands-on doer who loves conceptualising the big picture strategy, but also loves getting involved in the doing! 

What we offer

You will also have access to a wide range of top-tier employment benefits, which are designed to help you complement your lifestyle outside of work and support your professional needs. These include first-class premises, facilities and support, state of the art technology, gym membership, corporate discounts, and much more!

How to apply

We prefer to deal with you directly, so please submit your CV and cover letter for consideration by clicking on the 'Apply' button below.

Please note that applications from agencies will not be considered at this time. To be eligible to apply for this role you must be legally permitted to work in Australia.