Content Manager

Summary about this job

Detail information about job Content Manager. Terms and conditions vacancy

About the business and the role

Ad Astra Institute; a modern and vibrant education institute in the Australian hospitality industry. With direct links to industry, Ad Astra Institute offers our students the unique opportunity to learn from industry professionals, with a strong emphasis on student outcomes.

Job tasks and responsibilities

• Develop content strategy aligned with short-term and long-term marketing targets
• Collaborate with marketing and sales teams to plan and develop site content, style and layout
• Create and publish engaging content
• Stay up-to-date with developments and generate new ideas to draw audience's attention
• Create press releases 
• Development of brand awareness and online reputation
• Administrate the creation and publishing of relevant, original, high-quality content.
• Manage social media marketing campaigns and day-to-day activities.
• Create, curate, and manage all published content (images, video and written).
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, YouTube, Instagram, and blogs.
• Build website content 
• Create and edit videos and pictures for the use of marketing material. 
• Create and Design Marketing Materials such as Brochures, Presentations, flyers and posters. 

Skills and experience

• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Producing, Filming and Editing video content
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Linkedln etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Displays ability to effectively communicate information and ideas in written and video format.
• Experience within Graphic Design including use of Adobe Illustrator, Photoshop and InDesign
• Makes evident good technical understanding and can pick up new tools quickly.
• Proven work experience as a Content and Social Media Manager
• Hands on experience with MS Office and WordPress
• Basic technical knowledge of HTML and web publishing
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills