Marketing Automation & Analytics Specialist

Summary about this job

Detail information about job Marketing Automation & Analytics Specialist. Terms and conditions vacancy

• Turn Data & Insights into Multi-channel marketing strategies
• Work with a supportive and progressive team of individuals
• Relocate to Perth!

Perth Airport is going through a huge digital transformation and Hudson is working exclusively with our client to achieve new strategic goals.

About the Company

Perth Airport is the world’s gateway to our city and state. Having recently completed a $1 billion transformation our next wave of investment will see development of a new runway, major expansion of the international terminal, and the consolidation of all airlines into the Airport Central precinct.

The airport estate is home to a diverse range of business activities, supporting more than 17,000 jobs. Around 14 million people travel through Perth Airport each year while an increasing number of exporters use the airport to tap into the growing markets of our region. We service a truly diverse community and know that we can achieve even more with people from different backgrounds, talents and insights into our team, we all contribute to our common goals and success.

The Role

This is a superb opportunity to be part of this digital transformation for Perth Airport where you can add value and bring forth tangible changes and results. You will be working in a tight-knitted team of supportive and progressive team mates working towards the same goals.

The ideal person’s responsibilities would include but not limited to:

• Leverage your knowledge of automation best practices to create, execute and track digital campaigns and multi-channel journeys through the use of Salesforce Marketing Cloud platform
• Plan, develop, execute and optimise marketing campaigns across email, SMS, in-app content, and push notifications with a core focus on customer lifecycle and journey
• Maintenance of marketing campaigns across platforms, integrating data sources, reviewing and analysing marketing campaigns, and reporting on performances
• Identify new revenue opportunities with data and insights and turn them into actionable marketing strategies

Requirements:

• At least 5 years of commercial experience
• Analytical skills with an educational background in Marketing, Accounting or Maths.

• Extensive experience in digital marketing tools across multiple channels. Salesforce Marketing Cloud knowledge would be preferred.
• Understanding of Customer data and lifecycle
• Stakeholder management skills

Please send through your CV to [email protected] or contact Gladys Zhang in our Perth office on (08) 9323 0262, quoting Ref No. 6B/18352 for a confidential discussion.