SEM / Paid Search Specialist
Our prominent Australian online travel & experiences company is looking for a focused and motivated SEM to optimise and oversee our paid search spend.
Summary about this job
Digital & Search Marketing
Company: TicketMates Australia Pty Ltd
Location: Gold Coast
Work type: Full Time
Salary: $65,000 - $74,999
Phone: +61-8-5913-2959
Fax: +61-2-2550-5171
E-mail: n\a
Site: n\a
Detail information about job SEM / Paid Search Specialist. Terms and conditions vacancy
About the Company
TicketMates Australia is Australasia's leading online tourism ticketing provider, offering thousands of tourism and leisure experiences across both Australia and New Zealand. Encompassing 3 well known brands -TicketMates, Experience Oz + NZ and Gift It Now, our team are passionate about travel and gift experiences and providing our customers with the best possible booking solutions, travel information and outstanding customer service over Australia & New Zealand.
About the Role
As our major advertising spend, SEM is a crucial portion of our online transaction pipeline, and candidates will be expected to negotiate a delicate balance between PPC costs and thin profit margins. As KPIs in this sector are easy to measure, your performance will speak for itself in reducing wasted costs while optimising existing campaigns covering our entire catalogue.
You will have hands-on knowledge in optimising SEM campaigns and the ability to manipulate data and analytics into tangible insights.
Reporting to the Marketing Manager, you will be expected to proactively suggest additional PPC tactics and stay abreast of new functionality and standards of operation within the SEM industry and standard PPC software toolsets. You will also ensure existing SEM campaigns are continuously optimised to improve efficiency and profitability, while seasonal pricing or temporary sales are also promoted through these channels accordingly.
You will also be required to compile monthly performance reports on results of the previous months' SEM spend.
About You
You will have a minimum of 2+ years' SEM experience and have the following skills:
- High level of expertise in both creating and developing strategic search campaigns
- Understanding of SEM best practices and how to align campaigns with business and brand marketing goals
- Experience in driving efficient search metrics based on brand objectives (e.g. CPA, CPC)
- SEO knowledge a must
- Be passionate about the technology and marketing industries in general
- Be proactive in suggesting new tactics/features for implementation in SEM campaigns
Experience with search and analysis tools such as:
- Google AdWords
- Google Analytics
- Google Webmaster Tools
- Google Tag Manager
- Intermediate to Advanced Excel
- Intermediate Microsoft PowerPoint
- Keyword Research Tools (e.g. Google Keyword planner)
- Split or A/B testing platforms
What you'll get:
- Involvement with a friendly, modern and agile company that is rapidly growing and at the forefront of Australian travel technology
- A relaxed office environment with a friendly working atmosphere
- The chance to work in the highly desirable travel and experiences sector
- A high degree of autonomy
- A rare, convenient Gold Coast-based role in a modern office environment